Pay-per-click advertising, like Google AdWords, is a great way to get exposure and drive targeted traffic to your attorney website. Unfortunately, it also comes with a steep learning curve that many people find intimidating. Here are a few basic suggestions for making the most of Google AdWords and similar pay-per-click marketing avenues:
- Reach out to an expert. If you’re new to the world of online attorney marketing, or if you’re just new to pay-per-click marketing, it’s worth it to take the time to learn more. One of the easiest ways to do this is to reach out to an online marketing company that can help you get started on the right foot.
- Pay attention to your keywords. Make sure that you’re putting your money into the keywords that will actually help you reach an audience of potential clients. Don’t choose keywords that are too general, and try to incorporate the locations you’d like to target.
- Analyze the results. Make sure you’re using analytics tools and taking the time to think about what’s working and what isn’t. Make appropriate changes, if needed, and seek help if your campaign seems to be performing poorly.
If you need help with a Google AdWords campaign for attorneys, reach out to our helpful online attorney marketing experts today at 1-888-886-0939. We’d be happy to help you get your AdWords campaign started, and we can help effectively manage your long-term pay-per-click campaign and make sure it’s working for you.