What should I say in the introduction to my attorney book or free report?

An introduction is a first impression. In a legal guide, an introduction is in place to ground the reader in the material, let them know who you are, and let them know what they are about to read. An introduction shouldn’t be too long or wordy. Instead, it should be pithy, to the point, and filled with personality. Consider starting your introduction with a question, a story, or a statistic.

What should your introduction accomplish?

  • It should hook your reader so that they continue to turn pages.
  • It should outline what subjects you will cover in the body of your book.
  • It should introduce common themes, terms, and subjects in your book.
  • It should let your reader know who you are and why you are writing the book.
  • It should establish you as an authority on the subject.
  • It should speak to the needs and the emotions of the reader.


What should you avoid in your introduction?

  • Don’t spend the entire introduction talking about you and your law firm.
  • Don’t make the introduction too long or dense.
  • Don’t use an academic or technical tone.
  • Don’t ignore the wants and needs of your reader.
  • Don’t overwhelm your reader with too much information.


Do you need assistance with your introduction – or would you like us to help write or edit a free legal guide for your website? Contact us today at 888-886-0939 to learn more about our attorney book writing services.