When Terence Ricaforte and Renata Landskind opened Landskind & Ricaforte Law Group in Brooklyn, they were already highly respected attorneys with nearly five decades of combined experience. But expertise alone wasn’t enough to fuel the kind of growth they envisioned.
Instead, they found themselves caught in a cycle familiar to many new firm owners: relentless networking just to stay visible.
“We had three young kids at the time, and it was constant work, lunches, dinners, networking events—six or seven days a week nonstop,” Renata recalled. “To be successful, you have to know people. People have to remember you.”
Their talent wasn’t the problem. Their reputation wasn’t the problem. Their challenge was time—and the fact that their entire business depended on being physically present.
Terence put it plainly: “When you start on your own, even if you already have connections, you have to rebuild everything from scratch. You have to reach out to everyone again.”
Terence and Renata were running a strong practice—but from a business development standpoint, they were trapped.
And that’s when they turned to Foster Consulting™ and the Perfect Practice System™.
“The Perfect Practice System™ was built for firm owners like Terence and Renata—exceptional attorneys who want growth without sacrificing their families or their sanity. Their success is what happens when the system meets the right people,” said Tom Foster, CEO of Foster Consulting™.
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Aligning the Perfect Practice System™ With a Firm Built on Trust
From the start, the goal wasn’t volume—it was sustainable growth built on quality.
Working closely with SEO Manager Cody Moulton and the Foster team, the firm implemented a comprehensive strategy designed to reflect the depth of their estate planning and elder law expertise while freeing them from the grind of constant networking.
“From the very beginning, I could tell how much was at stake for Terence and Renata,” Cody said. “Starting their own firm—and committing to a real marketing investment—was a big leap for them. Working with them has been one of the most rewarding parts of my role. They trust the process, they follow the strategy, and they stay open to new ideas. That level of collaboration is a huge reason they’ve been so successful. Watching their firm grow year after year has felt just as personal to me as it has to them.”
A Website That Educates and Converts
The firm’s redesigned website became more than a digital brochure—it became an education hub for the “mass affluent,” families with $2–$5 million in assets who need advanced planning but often feel overlooked. In 2025 alone, the website generated nearly 2,000 form and chat leads (excluding calls).
Content That Builds Trust Before the First Meeting
Every article, page, and video was designed to demystify estate planning—showing clients this wasn’t just for the ultra-wealthy, but for any family that wanted to protect what they’d built.
A Multi-Channel Presence That Reinforces Credibility
With newsletters, email campaigns, videos, and a consistent online presence, potential clients began encountering the firm across multiple touchpoints—long before booking a consultation.
Monthly email campaigns continue to perform exceptionally well:
- 49.29% average open rate
- 6.24% average click-through rate
- 33 conversions so far this year (a 57% increase year over year)
Books produced by the Foster team have also continued to be a strong source of leads for the firm, with 477 downloads in the past year alone.
Positioning for Professional Recognition
The strengthened brand presence led to opportunities beyond client acquisition—ultimately contributing to their selection for the Brooklyn Power List, a 20-year tradition recognizing the borough’s most influential leaders.
The Results: A Practice That Grows Without Sacrificing Quality of Life
The transformation was both measurable and deeply personal.
A 50/50 Client Mix—Without Losing Referral Strength
Instead of replacing their referral base, digital marketing multiplied it. “Before, we were 100% referral,” Terence explained. “Now it’s probably conservatively 50/50—50% online, 50% warm referral. We didn’t lose referrals… we expanded. We now have 50% more clients.”
Consistent Year-Over-Year Revenue Growth
“Every year we make more than the year before,” Terence reports. Steady growth allows them to grow their team, improve operations, and enhance client service.
Time Back—For Their Family and Their Clients
The greatest win wasn’t financial—it was personal. “Not only are we able to have a life now,” Renata said, “we can also focus more on the clients we have.”
Pre-Educated Clients Who Arrive Ready to Hire
The sales conversation has shifted from persuasion to confirmation. “By the time they’re meeting with us, a client has been touched eight to ten times by something of ours,” Terence explained. “Once they’re meeting with us, they’re ready to make a decision.”
Elevated Reputation and Industry Recognition
Joining the Brooklyn Power List placed the firm alongside the likes of the Brooklyn Borough President and New York State Attorney General—cementing their standing as trusted community leaders.
Key Lessons for Growth-Minded Law Firms
Landskind & Ricaforte Law Group’s journey highlights essential truths for attorneys ready to move beyond word-of-mouth alone:
1. Visibility Must Match Ability
You may be excellent at what you do—but today’s clients need to see it, trust it, and feel it online.
2. Content Is Client Education, Not “Marketing Fluff”
Their most common client comment that Terence and Renata report hearing: “I read all the content. I love your website.” That’s trust built before the first handshake.
3. Multiple Touchpoints Create Momentum
When prospects see your brand repeatedly—website, newsletter, email, video—they enter your office already convinced they’re making the right choice.
4. Authenticity Outperforms Perfection
Landskind & Ricaforte Law Group, P.C. is successful because their marketing showcases who they truly are—competent, warm, and deeply experienced.
5. Systems Drive Sustainable Growth
Repeatable marketing + operational structure = expansion without chaos. This is how you get the work-life balance you’re craving.
6. The Right Partner Multiplies Your Efforts
A long-term strategic relationship with Foster Consulting™ allows you to focus on what you do best—serving clients—while experts grow your digital presence.
Where the Firm Is Heading Next
The momentum hasn’t stopped. With Foster Consulting™ as a long-term partner, Landskind & Ricaforte is now exploring:
- AI workflow automation to streamline internal processes
- Expanded media opportunities following their Power List recognition
- Advanced segmentation to further reach their ideal “mass affluent” demographic
Their practice is no longer built on hustle—it’s built on systems.
Build the Practice You Envisioned When You First Went Out on Your Own
Landskind & Ricaforte Law Group, P.C. built a firm that reflects their expertise, values, and commitment to family life. But they didn’t get there by accident—they got there through strategy, partnership, and the Perfect Practice System™.
If you’re a law firm owner ready to escape the networking treadmill and build a practice that grows predictably—without consuming your life—Foster Consulting™ can help.
Your expertise deserves visibility. Your practice deserves structure. Your life deserves balance.
Schedule your free Practice Analysis today and discover how the Perfect Practice System™ can transform your firm—just as it did for Landskind & Ricaforte Law Group, P.C.
