The Injury and Disability Law Center, led by attorneys Jeremy and Josh Worley, has been a trusted Foster Consulting client for over seven years. Their practice uniquely combines a nationwide Social Security disability service with a regional personal injury practice in New Mexico. This dual focus presented distinct marketing challenges, as the firm needed to simultaneously project itself as both a large-scale national disability practice and a personalized, boutique personal injury firm serving local clients.
During the pandemic, their Social Security disability practice pivoted to remote hearings, opening opportunities to expand nationwide. This evolution required a digital presence that could effectively communicate both aspects of their business while maintaining their authentic, client-centered approach.
Marketing Challenges
The Injury and Disability Law Center faced several key challenges:
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Dual Identity Communication: They needed to effectively showcase both their nationwide disability practice and localized personal injury services without confusing potential clients.
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Outdated Technology: After seven years with their original Foster Web Marketing website, they recognized the need to adapt to changing web standards, SEO requirements, and page speed optimization.
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Client Resources: They wanted to provide immediate value to potential clients by answering frequently asked questions and offering self-service tools, particularly for disability claimants.
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Personal Connection: Beyond providing legal information, they wanted their website to convey their personal approach and team values to help clients make informed decisions during difficult times.
Foster Web Marketing Solutions
Our team worked closely with Jeremy and Josh through a collaborative, year-long strategic process to reimagine their online presence:
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Custom Interactive Tools: We developed three innovative custom tools specifically for their disability practice:
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A disability claim qualification quiz allowing potential clients to self-assess their cases
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A Social Security disability benefits calculator that instantly estimates potential benefit amounts
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A judge approval rate tool that displays historical approval rates by judge name
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Balanced Brand Messaging: We crafted a design approach that successfully united their dual practice areas, balancing the national scope of their disability work with the personalized touch of their regional injury practice.
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Streamlined User Experience: The new site was built with speed, mobile responsiveness, and SEO best practices at its core, ensuring maximum visibility and accessibility.
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Authentic Personal Branding: Beyond legal information, we incorporated elements that showcase Jeremy and Josh as individuals and highlight their firm culture, helping potential clients connect on a personal level.
Impact and Results
While the redesigned site has only recently launched, it has already received overwhelmingly positive feedback from the firm's network and family members. The attorneys themselves expressed complete satisfaction with the collaborative process and final product, noting that it perfectly aligned with their vision.
The custom tools in particular have positioned the firm as innovative leaders in the disability law space, providing tangible value to website visitors before they even become clients. These tools address the most common questions potential clients have, demonstrating the firm's expertise while streamlining the information-gathering process.
Most importantly, the new website successfully communicates the unique identity of The Injury and Disability Law Center – balancing professional expertise with personal warmth and accessibility.
Client's Future Plans
With their enhanced digital foundation in place, The Injury and Disability Law Center is well-positioned to continue expanding their nationwide disability practice while maintaining their personalized approach to local personal injury cases. The custom tools will serve as valuable resources for potential clients across the country, helping to establish the firm as a trusted authority in disability law.
Jeremy and Josh emphasized that their long-term partnership with Foster Web Marketing has been crucial to their growth, specifically noting our team's reliability in delivering on promises and anticipating their needs throughout seven years of collaboration.
Ready to Transform Your Practice's Digital Presence?
If your law firm or healthcare practice is facing similar challenges with communicating your unique value proposition online, Foster Web Marketing can help. Our collaborative approach focuses on understanding what makes your practice special and bringing that authentic story to life through strategic design and innovative features.
Contact Foster Web Marketing today to discuss how we can help you build a website that not only attracts potential clients but truly represents who you are and the exceptional service you provide. Let us help you create digital tools and resources that position you as a leader in your field and provide immediate value to your website visitors.
