You’ve Got Questions About Web Content. We’ve Got Answers!
Ask and ye shall receive! Here are the answers to the questions we get asked the most about content. Hopefully they answer some of the questions weighing on your mind! But if you’ve got a question that we didn’t answer here, please feel free to fill out the contact form on this page or call us at 888-886-0939.
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Should my attorney web content include the news?
Yes; a portion of your web content should be dedicated to the news, but not just any news. The news needs to be within the actual cities and/or counties you represent and within the scope of your practice. If you only deal with motorcycle accidents, then you do not need to do an article regarding malpractice. This would be leading your would-be clients in the wrong direction.
Google had a huge algorithm update in November 2011, and with this came the importance of news, trends, events, updates, and hot topics. The updates will take the freshest content and place it at the top of its search engine results. This is why a news section is so important for a complete package of web content for attorneys.
A few tips: be an expert, but be sensitive. Do not use a news article to try and sell your practice or even highlight it, especially if there is a victim involved. The article may be controversial, and the aftermath could be a brick wall of negative comments. Brace yourself for this, and know that it is not against you, but against the actions within the article. A thick skin for this section of your site is best.
For more tips on writing news articles or articles for other pages of your website, give Foster Web Marketing a call at 888.886.0939. Also, take a moment to request your FREE copy of our must-read book The 5 Biggest Mistakes 99% Of Lawyers Make with Their Websites.
How can I make sure my law firms website isnt penalized by one of Googles next algorithm changes?
Google created major waves on the Web, as it made significant changes to the algorithm used to rank websites. There were two modifications made, with the Google Panda being the update with the biggest impact. Sites with low-quality content were the ones hit the hardest by these changes.
If you have followed the advice that we have always given – to create interesting content, and a lot of it – your law firm’s website shouldn’t have been impacted by the Google update. The more relevant and educational content you have on your website, the better your chances of ranking well with the search engines and attracting your ideal clients.
The algorithm changes are supposed to continue throughout 2011. To answer the original question – how can you make sure your website isn’t penalized? The answer is simple. Create high-quality content and follow the advice of Matt Cutts of Google, try to make a website that users love.
To learn more, read our articles:
- Google Explains the Panda Update – Know the Impact on Your Law Firm's Website
- Make Your Law Firm’s Website One That People Will Love
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