Get the latest blogs on marketing for attorneys, podiatrists, and other highly skilled service professionals to keep your firm on the the top of the search engines.
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How to Compete Against the “Best Experience a Consumer Has Ever Had”Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.Date: 11/22/2017 Category: Law Firm Marketing Services | Search Engine Optimization (SEO) | Conversion Marketing (Digital Ads) | Email Marketing
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Warning! Watch Out for Disguised Invoice SolicitationsThe USPS has laws to protect consumers from receiving solicitations masked as invoices. Learn more about the web domain solicitations our clients have received.Date: 11/20/2017 Category: Law Firm Marketing Services
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How to Use Different Format Templates in Facebook Ad CreativeFacebook Ads Manager offers a few basic format templates for businesses creating ads. Find out what the options are, how they work, and when to use them.Date: 11/07/2017 Category: Social Media Marketing
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A Simple Guide to Creating Facebook Advertising CampaignsFacebook ad creation can be frustrating. Find out how to avoid problems and create a Facebook advertising campaign that accomplishes your goals.Date: 11/07/2017 Category: Social Media Marketing
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How Law Firms Can Promote Content Effectively for a LinkedIn AudienceLinkedIn is a great place for lawyers and other professionals to promote content and drive traffic, but it’s not always easy to get a foot in the door.Date: 11/02/2017 Category: Social Media Marketing
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Creating a Facebook Custom Audience: A Step-by-Step GuideEffective targeting of your perfect clients takes Facebook advertising to the next level. Our experts explain how to how to create a custom audience.Date: 10/27/2017 Category: Social Media Marketing
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How to Write Compelling Attorney Bios for Your Law Firm's WebsiteThe biographical content you use on your website should be more than a headshot and resume. Find out how to write attorney bios that convert potential clients.Date: 10/25/2017 Category: Content Writing
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7 Ways Lawyers and Podiatrists Find Ideas for Online ContentYour law firm or podiatry practice content plays a huge part in attracting new clients and keeping them engaged. But what are you supposed to write about?Date: 10/16/2017 Category: Content Writing
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The Power of Case Stories and Story-Driven Content Marketingpodiatrists and lawyers have a rich source of content ideas in their past and current clients. Find out how better storytelling can make your content pop.Date: 09/07/2017 Category: Law Firm Marketing Services | Law Firm Marketing Services
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HTTPS Secure Websites are Shifting from Important to NecessaryGoogle has been telling us for some time that having an HTTPS website is becoming more and more crucial, and now the company is acting on that cautionary alert.Date: 08/22/2017 Category: General
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Getting Back to the Basics: Google Ranking Factors That Matter Right NowGet back to the basics with your online marketing. Find out what Google is paying attention to on your website and which ranking factors matter right now.Date: 08/16/2017 Category: Law Firm Marketing Services
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Nine Ways to Leverage PR for Better Backlinks and VisibilitySponsorships, charity involvement, community outreach, and other PR activities can also be used to attract quality backlinks and improve your visibility online.Date: 08/09/2017 Category: Law Firm Marketing Services