If you’re an attorney, doctor, or professional trying to make sense of online marketing, you’re in the right place. Most people who find Foster Consulting™ are asking the same questions you probably are—what’s working, what’s not, and how to actually get better results.
Our blog is designed to be your go-to resource for answers, insights, and practical strategies. Whether you’re just getting started or looking to improve your current marketing efforts, you’ll find guidance here to help you move forward with confidence.
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If you’re trying to get more clients or patients but aren’t sure what’s missing, we’re here to help. Contact us online or call 888.886.0939 to schedule your free consultation. Since 1995, we’ve helped clients throughout the United States and internationally turn their marketing into real, measurable results—and we’d love to do the same for you.
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You Can Mean Well But Still Wreck Your Review StrategyReviews of your business can be positive or negative, but how you handle them makes the overall difference. Here are some review strategy mistakes to avoid.Date: 01/08/2018 Category: Reputation Management
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3 Demands From Online Audiences That Will Improve Your Digital MarketingYour potential clients demand faster help and more understanding from your website and digital marketing, and they want to be wowed everywhere they go.Date: 11/22/2017 Category: Law Firm Marketing Services
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How to Compete Against the “Best Experience a Consumer Has Ever Had”Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.Date: 11/22/2017 Category: Law Firm Marketing Services | Law Firm Search Engine Optimization (SEO) | Law Firm Conversion Marketing (Digital Ads) | Email Marketing
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Warning! Watch Out for Disguised Invoice SolicitationsThe USPS has laws to protect consumers from receiving solicitations masked as invoices. Learn more about the web domain solicitations our clients have received.Date: 11/20/2017 Category: Law Firm Marketing Services
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How to Use Different Format Templates in Facebook Ad CreativeFacebook Ads Manager offers a few basic format templates for businesses creating ads. Find out what the options are, how they work, and when to use them.Date: 11/07/2017 Category: Social Media Marketing
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A Simple Guide to Creating Facebook Advertising CampaignsFacebook ad creation can be frustrating. Find out how to avoid problems and create a Facebook advertising campaign that accomplishes your goals.Date: 11/07/2017 Category: Social Media Marketing
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How Law Firms Can Promote Content Effectively for a LinkedIn AudienceLinkedIn is a great place for lawyers and other professionals to promote content and drive traffic, but it’s not always easy to get a foot in the door.Date: 11/02/2017 Category: Social Media Marketing
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Creating a Facebook Custom Audience: A Step-by-Step GuideEffective targeting of your perfect clients takes Facebook advertising to the next level. Our experts explain how to how to create a custom audience.Date: 10/27/2017 Category: Social Media Marketing
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How to Write Compelling Attorney Bios for Your Law Firm's WebsiteThe biographical content you use on your website should be more than a headshot and resume. Find out how to write attorney bios that convert potential clients.Date: 10/25/2017 Category: Law Firm Content Writing
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7 Ways Lawyers and Podiatrists Find Ideas for Online ContentYour law firm or podiatry practice content plays a huge part in attracting new clients and keeping them engaged. But what are you supposed to write about?Date: 10/16/2017 Category: Law Firm Content Writing
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The Power of Case Stories and Story-Driven Content Marketingpodiatrists and lawyers have a rich source of content ideas in their past and current clients. Find out how better storytelling can make your content pop.Date: 09/07/2017 Category: Law Firm Marketing Services | Law Firm Marketing Services
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HTTPS Secure Websites are Shifting from Important to NecessaryGoogle has been telling us for some time that having an HTTPS website is becoming more and more crucial, and now the company is acting on that cautionary alert.Date: 08/22/2017 Category: General