Get the latest blogs on marketing for attorneys, podiatrists, and other highly skilled service professionals to keep your firm on the the top of the search engines.
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A Simple Guide to Creating Facebook Advertising CampaignsFacebook ad creation can be frustrating. Find out how to avoid problems and create a Facebook advertising campaign that accomplishes your goals.
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How Law Firms Can Promote Content Effectively for a LinkedIn AudienceLinkedIn is a great place for lawyers and other professionals to promote content and drive traffic, but it’s not always easy to get a foot in the door.
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Creating a Facebook Custom Audience: A Step-by-Step GuideEffective targeting of your perfect clients takes Facebook advertising to the next level. Our experts explain how to how to create a custom audience.
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How to Write Compelling Attorney Bios for Your Law Firm's WebsiteThe biographical content you use on your website should be more than a headshot and resume. Find out how to write attorney bios that convert potential clients.
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7 Ways Lawyers and Podiatrists Find Ideas for Online ContentYour law firm or podiatry practice content plays a huge part in attracting new clients and keeping them engaged. But what are you supposed to write about?
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The Power of Case Stories and Story-Driven Content Marketingpodiatrists and lawyers have a rich source of content ideas in their past and current clients. Find out how better storytelling can make your content pop.
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HTTPS Secure Websites are Shifting from Important to NecessaryGoogle has been telling us for some time that having an HTTPS website is becoming more and more crucial, and now the company is acting on that cautionary alert.
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Getting Back to the Basics: Google Ranking Factors That Matter Right NowGet back to the basics with your online marketing. Find out what Google is paying attention to on your website and which ranking factors matter right now.
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Nine Ways to Leverage PR for Better Backlinks and VisibilitySponsorships, charity involvement, community outreach, and other PR activities can also be used to attract quality backlinks and improve your visibility online.
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How to Advertise in the Right Place at the Right Time: Micro-MomentsPeople make the journey from searcher to customer in a series of micro moments. Is your marketing strategy putting you there when they need you?
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Stand Out In Google Local by Featuring a Call to Action or Offer on Your Local ProfileGoogle has release a new feature: the ability to promote an offer or event from your local profile. We walk you though how to get up and running here!
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You Can Now Add Video as Your Facebook Cover—But What Does This Mean for Lawyers?Facebook now allows you to add a video instead of a cover photo. Learn more about how to set up this new feature for your business on Facebook.