If you’re an attorney, doctor, or professional trying to make sense of online marketing, you’re in the right place. Most people who find Foster Consulting™ are asking the same questions you probably are—what’s working, what’s not, and how to actually get better results.
Our blog is designed to be your go-to resource for answers, insights, and practical strategies. Whether you’re just getting started or looking to improve your current marketing efforts, you’ll find guidance here to help you move forward with confidence.
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If you’re trying to get more clients or patients but aren’t sure what’s missing, we’re here to help. Contact us online or call 888.886.0939 to schedule your free consultation. Since 1995, we’ve helped clients throughout the United States and internationally turn their marketing into real, measurable results—and we’d love to do the same for you.
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Avoid Design Blunders: Say No to Big Blocks of TextThere are some attorney website design choices that will never be good ones. At the top of the list? Long, hard to read blocks of text with no breaks.Date: 05/13/2012 Category: Law Firm Content Writing
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Do Grammar and Spelling Affect My Search Rankings?While spelling and grammar are not factors in how most search engines rank pages, quality writing is still very important to building an effective website.Date: 10/24/2011 Category: Law Firm Content Writing
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How to Use Seasonal Events to Your Advantage in Your Attorney MarketingWriting attorney website content that links legal issues with approaching events and holidays will make your site more relevant and interesting to readers.Date: 10/14/2011 Category: Law Firm Content Writing
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Video: The Best Tool to Reduce the Bounce Rate on Attorney WebsitesA relevant and high-quality web video can help engage readers, improve your search engine ranking and lower your attorney website bounce rate.Date: 09/28/2011 Category: Law Firm Video Marketing
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How To Successfully Use Link Tagging In Your Offline Direct Mail MarketingLearn how to successfully tag links in your offline direct mail marketing pieces (such as hardcopy newsletters) from a web marketing expert.Date: 09/27/2011 Category: General
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How to Use Facebook as a Customer Service ToolLearn how to use your business’ Facebook page and other social media platforms as powerful and effective customer service tools.Date: 09/19/2011 Category: Social Media Marketing
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Another Great Tool from Google: How to Set Up AnalyticsSetting up Google Analytics on your lawyer website may seem too confusing, but Foster Consulting, Inc. breaks it down into simple steps.Date: 09/13/2011 Category: Law Firm Marketing Services
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Everything You Need to Know About Bounce RatesYour bounce rate can affect how well your attorney website ranks in search results. Here is everything you ever wanted to know about bounce rates.Date: 09/01/2011 Category: Law Firm Marketing Services
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How to Create and Track a QR Code With Bit.lyQR codes are a tool to bring offline marketing online. Bit.ly offers a free tool to make this an easy task for you.Date: 07/26/2011 Category: General
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How to Create a Custom LinkedIn Profile URLEvery bit of reputable SEO you can get is a good thing. LinkedIn is a major social media network that can give your legal web marketing campaign a little search boost.Date: 07/15/2011 Category: Social Media Marketing
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How to Upload Contacts into Facebook, LinkedIn, and TwitterUploading your contacts to your favorite social media site is easier than ever. All major social media sites offer similar functions to keep your life simple.Date: 06/24/2011 Category: Social Media Marketing
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How to Claim and Update Your Avvo ProfileAttorneys, this article includes steps for claiming and updating your Avvo profile, including a link to a video that shows you exactly what to do!Date: 05/19/2011 Category: General