Are you a great lawyer who puts 100% into their practice every day that you step in the door - but you aren't getting the high-quality cases that you know you deserve? Unfortunately, being the best attorney in your area doesn't necessarily mean that you will get your pick of the clients... or that anyone will even know your name. Whether you like it or not, marketing is the key to getting more business and better business.


If you don't have an effective marketing strategy for you law office, people simply aren't going to know that you have the answers they need. And if you don't get into a marketing mindset, other law offices are going to pass you by on the way to the top.


How can you get the marketing mindset you need to maximize the potential of your law office?


  • Surround yourself with those who are also committed to building the most successful practice that they can.

  • Start looking at the world from a marketing point of view - what just made you buy that shampoo instead of the other brand?

  • Inform yourself by keeping up to date on marketing news, tools, and trends.

  • Examine the marketing plan that you have now - and look at where each dollar is going.

  • Ask yourself whether your current marketing strategy is proven to work, and look into whether it has gotten you any solid results.


No one is born with a mind for marketing - you have to develop one over time. It doesn't mean taking time or attention away from your clients, and it doesn't mean getting new clients through unethical means. What it does mean is that you consider your clients and what they need when you make decisions for your firm.


Want to learn more about attorney marketing, both online and off? Talk to someone who is already in the right mindset at Foster Web Marketing today.

Tom Foster
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Founder | CEO
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