Avoid Over-Optimization: No Winning with Article Spinning

This month we’ve discussed three different ways of avoiding over-optimization on your attorney website, including how to write great page titles, how to avoid cut-and-paste headers and footers, and how to choose smart anchor text and internal links. In this blog post, we will discuss over-optimization and article spinning.

What is article spinning, and why do people do it?
Article spinning is when a website re-writes the same article multiple times – sometimes dozens of times – often filled with keywords and links. The idea behind article spinning is that you create lots of content related to your subject matter while also avoiding duplicate content, and therefore improve your page rank.

What’s the problem with article spinning?
Article spinning might have been a slick SEO trick a few years ago, but Google is getting better at spotting these tricks all of the time. Google doesn’t like article spinning because it isn’t helpful to the web surfer to read ten articles that say virtually the same time – and because spun articles are rarely well-written or high quality. We agree: a poorly written article that isn’t anything more than a vessel for keywords has no place on a professional attorney website. It’s bad for search engine optimization, and it’s bad for your web visitors.

The article spinning alternative
Instead of over-optimizing your website with repetitive, empty articles, take the time and resources to provide your readers with unique and high-quality content. While cheating the system might seem like an easy way out, it never works for long. In addition, cheating the system means cheating your website visitors, and that’s no way to get new clients and cases.

Want to learn more about producing high-quality content while avoiding over-optimization? Contact Foster Web Marketing today at 888.886.0939 to talk to one of our team members.

by Tom Foster [email protected]

Founder | CEO

Be the first to comment!

Search Our Site

Get Help Now

Complimentary Site Analysis

Picture of Free Website SEO Marketing Analysis

Get your 8 page report that spells out exactly what is working, what is wrong, and, more importantly, what needs to be done to fix it.

Request Now

Offer

The 5 Biggest Mistakes 99% of Lawyers Make With Their WebsitesGet A Free Copy

Want To Learn More?

Request a Free Book, Watch a Webinar, Read Our Blog, or Listen to a Podcast

Are you struggling to market your business online? Do you need some help refining your marketing to get you the rankings, clients and revenue you need to be successful?

Take a step toward your goals with Foster Web Marketing's FREE marketing resources. Our books are based on real-world experiences and they will teach you techniques that have proven to work when executed correctly.

request our Free Book

We provide monthly webinars to educate lawyers, doctors, and small business owners in the most recent marketing trends and techniques.

watch our Webinar

Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations.

listen to our Podcast

Get the latest blogs on marketing for attorneys, doctors, and other highly skilled service professionals to keep your firm on the the top of the search engines.

read our Blog