It’s not easy to create great content for your attorney website, and it seems like there always comes a point where you simply run out of fresh ideas. If you feel like you’re suffering from the content writing “blahs,” here are a few tips to get your creative juices flowing:
- Write down the questions your next five clients ask. If you’re having trouble coming up with content ideas, pay attention to the kinds of questions you’re being asked in person, the types of cases they’re related to, and who is asking. It’s likely that your potential online clients have the same questions.
- Consider writing up a recent success. Highlight a recent case that was particularly successful or that reflects a common legal issue among your clients. People like to see your experience and success in cases similar to their own.
- Interview an employee. One of the most unique things your law firm has to offer is your workforce. Considering adding an interview with your partner or office manager to your blog, or you might even consider doing a series of videos!
- Think about how you got here. How did you get into your area of law? What are your law firm’s guiding principles? Sometimes the most compelling web content is built up from something as simple as an anecdote from law school or a career-shaping case.
At Foster Web Marketing, we know how hard it can be to create great website content while juggling your professional duties. Our friendly online content writing team would be happy to help you develop a more effective content marketing strategy yourself, or we can take over your online content writing for you! Just give us a call today at 1-888-886-0939 to learn more.