Choosing Keywords for Effective Online Small Business Marketing

Although online marketing can be a boon for many small businesses, it does take careful planning and research to do it right. Part of that process is choosing the keywords you’ll use in your online content to help local clients find you, and the keywords you choose will have a big impact on the success of your online marketing efforts. 

What Makes a Keyword Effective for Small Business Marketing?

If you are a small, local business, the most effective keywords are likely to be:

  • Specific to your area. If you only want local, regional, or state clients, then you should be using keywords and phrases that incorporate the cities and areas you’d like to target. This helps local people find you when they’re looking for businesses nearby. 
  • Specific to your audience. Think about your ideal client or customer. What kinds of questions do they ask? What phrases are they likely to plug into Google when they need your products or services? Your keywords and phrases should always be chosen with your ideal client in mind. 
  • Specific to your business. Keywords that are too general are usually too competitive to be useful to a small business. And keywords that are irrelevant may get you lots of traffic, but they aren’t likely to actually bring in new clients and customers for your business. Try to choose keywords that really describe what you have to offer. 

Do you need help choosing effective keywords or getting started with online small business marketing? Reach out to the friendly SEO team with Foster Web Marketing by giving us a call at 1-888-886-0939 or simply filling out the easy online contact form on this page today! 

Tom Foster
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Founder | CEO
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