If you are interested in using some paid advertising alongside your organic search engine optimization, Google AdWords is a great place to get started—especially if you’re just getting a feel for paid advertising or have a limited marketing budget.
Google AdWords is very flexible, and it offers users a lot of ways to customize their ad campaigns and choose what they want to pay. Google AdWords even allows you to choose from several bidding options, including paying for ads based on:
- Cost-per-impression. This option means that your costs are based on how often your ad is shown by Google.
- Cost-per-click. This option means that your costs are determined by how many people are clicking on your ads.
- Cost-per-acquisition. This option means that your costs are based on how many conversions you’re getting.
You also have several available options for setting a maximum cost-per-click, creating a daily budget, and otherwise controlling your AdWords costs. And the service largely lets you take as much or as little control of the details of your campaign as you want. In fact, it seems like the only major downside to using AdWords is that there are so many ways to use it—and it can get confusing!
Do you have questions about effectively using Google AdWords for attorneys? Reach out to our friendly online attorney marketing team today to learn more! Just give us a call at 1-888-886-0939, or fill out the easy online contact form on this page to get started today.