Surveys & Polls Will Tell You What You Can Do Better

Knowing how your prospects and clients truly perceive your practice is priceless. While you might not like to hear the bad mixed with the good, understanding what your perfect clients think about your firm can help you do things better…and in some cases, a lot better. Surveys and polls are great ways to pinpoint the strengths and weaknesses of your organization.

You shouldn’t wonder what your clients think about you, and you certainly shouldn’t be left questioning what went wrong if you can’t retain them. What you should do is make decisions based on client feedback. If you don’t know what they think, ask them. That is where customer surveys and polls come into play.

Create a survey that you can disperse to your clients after you have resolved their situation or helped them with a problem. Or develop a questionnaire that delves into their experience when they first contacted you. By pulsing your clients, you can:

  • Determine areas in which you can improve
  • Pinpoint areas of strength
  • Obtain clients’ opinions on the level of service your practice provides
  • Show your clients that you care and value their input

Client surveys and polls should be controlled and measured. You need to ask for information that can be applied to your practice, which will help you retain more clients and improve your long-term success.

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Tom Foster
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Founder | CEO
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