This week we are talking about organic SEO: what it is, how it works, and how it can help your law office website get traffic and attract new clients. In this article, we’ll get right to the good stuff. Here are the major benefits of embracing organic SEO tactics when promoting your attorney website:
- People are more likely to click on organic search results. Experts have done studies, and they all agree: people using search engines prefer the organic results to the paid results. Especially with today’s educated web surfers, many people understand that organic results are most probably the most relevant results – and that the websites listed organically didn’t pay for their page placement.
- Organic SEO has a long shelf life. Pay-per-click advertising is fleeting, but quality content lasts forever. If you use your marketing budget to produce awesome, relevant content, it can have a lasting effect on where and how often your website pops up in the search results.
- The rules of organic SEO are less likely to change. When you hear about SEO tricks, shortcuts, and loopholes, be very wary. Google and other large search engines are constantly updating how they rank sites and closing those loopholes, and what looks like an advantage today could hurt your site tomorrow. But high-quality content, great design, and relevant titles (the best of natural SEO) will probably always be advantageous.
- Natural SEO can cost less over time. Paid SEO is an ongoing cost that requires many new tactics over time. While organic SEO also requires considerable effort and investment, it’s a foundation that you continue to build on. Once you have great content, you have it forever. And once you have a winning strategy, you don’t have to worry as much about the playing field changing drastically under your feet.
Are there any downsides to organic SEO? The big one that we hear about is time: developing a site that is organically successful on search engines doesn’t happen overnight and requires significant faith and patience. The payoff, though, is worth the wait.
Ready to start building a foundation of organic SEO on your law firm website? We can arm you with the right tools and give you the information you need. Call Foster Web Marketing today at 888.886.0939.