FWM 2014 Marketing Boot Camp Agenda

FWM Marketing Boot Camp

Sunday October 26, 2014 from 9am to 5pm


9am: Welcome and Introductions (Tom Foster)

9:05am: Opening (Buster Tate)

9:25am: Agenda & Online Handout Overview (Danielle Ruderman)

9:30am: Laser Focus Your Marketing (aka Perfect Client) (Danielle and Dave Frees)

10:15am-10:30am BREAK

10:30am: Internet Marketing Basics (Danielle, Karen Hoff, Jamie Kelly)

12:30pm – 1:15pm: LUNCH BREAK

1:15pm: Local SEO, Legal Sites (Zach Stone)

2pm: Content Strategy (Danielle, Jamie)

2:45pm: How to Make Social Media Work for Your Law Firm (Hannah McNaughton, Molly McCormick)

3:15pm-3:30pm BREAK

Breakout Tables (pick 3 sessions)

3:30pm-3:55pm, 3:55pm-4:20pm, 4:20pm-4:45pm

  1. Marketing a New Practice Area (Danielle)
  2. Google My Business / Local (Jamie)
  3. Landing pages / Conversion (Gretchen Upright)
  4. Google Analytics / Website Maintenance (Zach)
  5. Event promotion / Social Media Involvement (Elizabeth Winters and Hannah)
  6. Adwords / PPC / Social Advertising (Laura Johnson)

4:45pm: Wrap-up / Resources (Danielle)

The 2014 Foster Web Marketing Boot Camp Handout List

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