If you are a bankruptcy lawyer, then you are in a world of high competition. This means that you need to have the best marketing plan to keep your practice at the top of the search results. Bankruptcy lawyer marketing needs to have all the qualities that a personal accident attorney would have, but the number-one quality that must come across is comforting content.
Content That Speaks
Bankruptcy is a confusing and scary time for those who are even considering going through the process. They need to know that their representation understands what they are going through and can put them at ease. You can supply this comfort through your web content.
Your FAQ section should be filled with answers to regularly asked bankruptcy questions. News articles can contain new bankruptcy laws that affect your future clients. Your blogs may be stories of other cases, how you gave those your represented a sense of confidence, and the outcome of those cases. One thing to keep in mind with any of your content: do not use legal jargon!
Bankruptcy web content should speak to future clients through everyday words, not words you use in your industry. Comfort will only come if he or she is able to understand what you are saying. Note this fact – the average American reading level is an 8th grade level. Speak to the 8th grade level to begin building trust and confidence in you and your practice.
Start writing and, as you go through your drafts, remind yourself that your words need to put others at ease during a stressful time. If you are able to portray your sincere concern for your future clients, then half of your battle is won. Let your content work for your bankruptcy lawyer marketing.
To find out more about bankruptcy lawyer marketing and how to remain at the top of search results, call Foster Web Marketing at 888.886.0939 or fill out our contact form.