It seems like ancient history now, but Yahoo was once the most prominent search engine site. Today, despite being overshadowed by Google, Yahoo is still an important pillar in the house that is your online presence. According to the SEO big-shot, Yahoo tends to be the most authoritative source for local citations, and it even ekes out a place in the top 10 most important citations for most industries…including attorneys.

Despite this influence, Yahoo has long been a thorn in the side among local SEO companies trying to claim and update Yahoo business listings. It can take a long time for Yahoo to verify your local listing after you claim it—and even longer to publish, if your listing is not already in Yahoo’s database.

Just recently Yahoo’s dashboard has undergone another change and claiming your listing has become even more difficult. In fact, if you search Yahoo’s site for a free way to update your listing, you will come up empty-handed. Yahoo’s local team has recently partnered with, and you must go to Yext’s website in order to claim your Yahoo listing.

We’ve included the direct link for claiming your Yahoo listing as well as some directions so you don’t get lost along the way.

The Path to Yahoo Passes Through Yext

To start off the Yahoo Local claiming process, go to

  • Begin a typical Yext scan: enter your business name and telephone number to search for your business. You must also enter in your first and last name, but this is not factored into your scan. Then click “Find My Listings.”
  • Click “See My Report” on the popup that shows up, and you will be presented with a Yext scan.
  • Check to make sure your business information is pulled correctly by Yext. If it pulled the wrong business information, update it by clicking “This isn’t my business information.”
  • After you verified Yext is pulling the right business information, make note of any business listings you need to update; we’ll get a chance to do that in a moment. For now, scroll to the bottom of the page and click “Continue.”
  • Your next screen will allow you to edit your business listing. Make sure you are accurate here and click “Continue.”
  • You will now be presented a signup page with four different local listing packages promising to clean up your business profile across the Internet. Yes, there is a charge for these services, and No, you don’t want to sign up for any of them. Scroll past all these packages. At the bottom of the plan pane, you will see a link (in tiny type) to “Claim your Basic Listing only on Yahoo.” That’s the choice you want. Click there.

See the little link on the lower left? Click THAT to claim your Yahoo basic listing

  • You can now verify your NAP (name, address, and phone number), website, business category, and your contact information. This will enable Yahoo to contact you to confirm your information.

How confusing was that?! Even for SEO experts, this claiming process for Yahoo Local is tricky. If you have any issues with claiming local citations or need help with claiming your Yahoo Local listing, feel free to call us at 888-886-0939.

Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Matt Casey
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SEO Analyst & Web Strategist
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duke 05/18/2017 11:10 AM
Thank you very much for this one !! This helps ... One more question, can I know how to find the live url?
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Matt C. 05/18/2017 01:57 PM
Hello duke, After going through the entire process to request a free listings update for Yahoo through Yext, the Yext dashboard will only give you the status of your Yahoo listing, not what the live listing URL eventually is. I would recommend periodically searching Yahoo for your listing by performing a search for the business name, switching to local search by clicking "More" underneath the search bar and choosing local. If you can find your business, it's name should be a link which should bring you to the listing page for your business.
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