How to Revive Your Website From Its Panda and Penguin Penalty

Penguin Hangover HeadacheToday, as you struggle to get out of bed with the fun from New Year's Eve pounding through your head like 1,000 charging horses, you aren't alone in your pain. But you may be surprised when I tell you who else is suffering from a hangover—your website. Instead of downing too much liquid Holiday Cheer in 2013, it's been given the once-over by Google's Panda and Penguin.

Panguin to the Rescue

No, I didn't write that wrong, Panguin is the name of a tool that you can use to determine if Google's Panda, Penguin, or any other updates have had an impact on your site traffic. The tool is easy to use; all you have to do is:

  1. Log into your Google Account through their site.
  2. Choose the Analytics profile you want to check.
  3. Get organic traffic and updates in an easy-to-read graph.
  4. Go into more depth by looking at data for your landing page and specific keywords.

With this information, you'll be able to decide just what, if anything, you need to do to help your website recover.

Forecasting Google's Next Binge

Another cool, useful tool is MozCast. MozCast is a website that tracks all of Google's algorithm changes, not just the big ones like Panda and Penguin. All updates—in 2010 there were 516—are noted by MozCast. By keeping track of Google's storms with this tool, and comparing this to your site’s overall health, you can easily determine if your website's performance is being affected by updates both big and small.

Pass the Pickle Juice and Tylenol

Now that you've determined just how much your website has been affected by the updates, and how to keep an eye on Google's shenanigans, it's time to decide how you'll recover from your run-in with Google's updates. To help you do so, we've created a detailed list of how to clean up your website post Panda and Penguin. We have included specific tools that you can and should use to get your site clean and regain your proper place on page one.

Once you've used the suggested tools to find bad backlinks, duplicate content, and all the other negative SEO elements on your site, it's time to do the hard work. It's time to put down the cheap tricks you used to get yourself into this situation. You need to stop any of these destructive behaviors immediately:

  • Paying for links
  • Paying for guest-blogging opportunities
  • Copying content from other sites
  • Writing boring, keyword-laden content
  • Loading page titles, headlines, and meta descriptions with keywords

While these tactics can work in the very short term, they will be the death of your website. If you continue to imbibe these dangerous, “black hat” SEO tactics, your site will forever suffer from a permanent update hangover.  

For more tips on maintaining your new, squeaky-clean SEO lifestyle, like us on Facebook or subscribe to our SEO blog for attorneys and physicians.

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