You've unpacked boxes of books, computers, and office decor, but have you ensured that your new office is searchable? If not, you probably won't realize the success that you hoped your move would bring you.
This is because local optimization, or “local SEO,” is quickly becoming the factor that gets businesses found. Local SEO centers on information listed on platforms such as Yelp and Google Local. When you move offices, it's crucial that you update the information listed on all local search sites. If you don't, you won't get found as much as you should, and before long, your bottom line will suffer.
More Than Meets the Eye
Most people think of the major players—Yelp, Google Local and Yahoo—when they set up profiles for their business, but the truth is that there are dozens of places where your information should be listed. And not just listed, but listed correctly. If the critical information about your law firm isn't correct on ALL of the most used listing sites, your local SEO power will be affected, and your SEO efforts will falter.
So, when you move offices or open a new office, you need to change your information on every one of the most prevalent listing sites. We know this is a daunting task, so we have a few tips for finding the places where you are listed and ensuring that your information is correct.
To find out where your address is listed, consider using a service such as Yext. This site can help you see how your business is listed on over 50 sites, apps, and maps, including Yahoo, Facebook, Bing, MapQuest, Yelp, Citysearch, and Foursquare. This is very useful information and can help you determine where you need to update your address, phone number, and any other information that has changed.
Try a Free Audit
Another option is to request a free website audit from Foster Web Marketing. This free service digs deep into your website and finds out exactly what's working and what's not. As part of the audit, we will determine which listing sites have either incorrect information or no information at all.
No matter how you decide to check in on your web listings, your next step will be to log into your accounts on each of the sites where your information is incorrect or incomplete. You will then follow the steps listed on the site to enter your new address and ensure that, at the very least, your phone number and name are listed correctly. Bonus points: While you are editing your profiles, fill in any extra information that was previously left out. On Google, this means adding a good description, a photo, and links to your YouTube videos. The more completely you fill out your listings, the better they'll work for you.
If you just don't have the time or patience to sit down and let the entire internet know about your new office, call us. We can help you determine the next best step to get out the word that your office has moved or is growing. Call 888.886.0939 or fill out the contact form on this page to get the ball rolling and make the most of local SEO.