Nolo.com Profile: Is It Worth the Money?

There are many things that are kept top secret by the major search engines. They don’t tell us the exact factors that are considered when ranking websites and they certainly don’t explain the precise configurations in their algorithms. However, what we do know is that there are some things that just work. For example, we know that quality content is a must and that high authority links pointing to your website is a major plus. So, while you need to continue to add content to your website, you also need to pay careful attention to link building (the process of getting other websites to link to your site).

Link Popularity 

Google takes into account link popularity, which is based on link quantity, link quality, anchor text and relevance.
        
With link popularity in mind, where should you try to get links? You want to attract links from relevant and authoritative websites. Nolo.com, an industry-specific website, fits the description of an “ideal” website from which to obtain links. Nolo.com is considered a high authority in terms of legal content and consequently, any link coming from this website has value.

The Benefits of a Nolo Profile    

        
SEOMoz.org has given Nolo.com a domain authority of 89 out of 100. The actual page on Nolo also has a high authority, as you can see below from Opensiteexplorer.org (View the Page Authority and Domain Authority):

Nolo in Open Site Explorer which shows the page authority.
        
When you pay for a Nolo profile, you automatically get links pointing to your website.  

Internet Brands recently purchased Nolo.com and since the acquisition, the traffic to the website has doubled within the last year.  Thousands of websites point Web visitors to Nolo.com, such as the American Bar Association, AARP, CNN and Yahoo!. What does that mean if you have a Nolo profile? It means not only will you receive credit for having the high authority link, but you will also have the opportunity to get in front of more of your target clients.
        
Things change all the time in the world of Web marketing, but for now, Nolo.com is still a great link source. Therefore, we continue to recommend purchasing a profile.
        
For more information, contact Tom Foley at (510) 470-4430 or [email protected].
 
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