If you’ve ever looked into how search engines work, you may have run across the term “web crawlers” or “web spiders.” What in the world are search engine web crawlers, and what does it have to do with attorney SEO?
Search engine crawlers are programs that dig through websites, examine the content, and then attempt to rank those websites in order of relevance and credibility for search engines like Google. And, as it turns out, they have a lot to do with online marketing for lawyers.
How Do Web Crawlers Relate to Attorney SEO?
Web crawlers are constantly finding and indexing websites and changes to websites. What the web crawlers find on your attorney website directly affects how your page will rank in a search engine’s results. In essence, web crawlers are why SEO exists in the first place!
Web crawlers look for many specific things when they analyze your attorney website—the very same things that great SEO attempts to address and improve, including:
Additionally, effective attorney SEO makes your website available to crawlers and easy to index, which in turn makes your site easier to find for potential clients who need your services.
If attorney search engine optimization is new to you and you’d like to learn more, give the experts at Foster Web Marketing a call today at 888-866-0939. You can also fill out our online contact form or take advantage of our convenient live chat. We are happy to help you with any of your marketing needs, from building a new website to providing fresh and relevant content for your users.
To help you avoid the pitfalls of online marketing, we also suggest you take a look at our helpful report, The 5 Biggest Mistakes 99% of Lawyers Make with Their Attorney Website.