Are you new to search engine optimization? Because everything changes so quickly, it’s easy to start feeling confused or overwhelmed as you learn more about online attorney marketing and start to build a website for your law firm. Although it’s easy to get lost in the finer details, the real meat of good SEO really boils down to just a few main concerns.
Here are the four foundational elements of awesome attorney SEO:
- Content. Your content should be unique, relevant, and written for your potential clients—after all, most internet users find you through Google because they have a question that needs to be answered. Be sure to incorporate the keywords and phrases potential clients are likely to type into a search engine.
- Links. The links to and from your site can tell Google a lot about your online presence, what your site is about, and the overall quality of your content. Avoid using paid links or spammy links, and work toward building link relationships with other quality websites.
- Credibility. If you don’t appear credible, Google won’t be impressed—and neither will your potential clients. A big part of attorney SEO is in establishing a professional and authoritative presence online with a combination of professional web design, high-quality images and video, thoughtful content, and sticking to “white hat” SEO tactics.
- User engagement. Reach out to your audience on the Web, and you’ll probably see a big difference in your search rankings and contacts. Take advantage of social media, respond to comments on your blog, get involved with Twitter, and always include a “call to action” in your content.
Are you having trouble getting started with online attorney marketing, or do you simply need a hand maintaining your established online efforts? Our attorney SEO team can help you get on the right track and make the next steps toward boosting your search engine rankings. Give us a call today at 1-888-886-0939, or fill out our online contact form for more information.
When you call, don’t forget to also request your FREE copy of our important and informative book The Five Biggest Mistakes 99% of Lawyers Make with Their Websites. This informative guide will help you spot problems with your existing attorney website and guide you toward a stronger online presence. Order your complimentary copy today!