At Google, a standing rule is that every programmer gets to spend one day a week working on a project of their own design. Although many of the projects are internal, many of them end up moving out for general use by the public.

If you follow the link below, you will find a list of the top 8 Google projects that have been put out for general use, and have been become almost ubiquitous in our every day lives. It gives you a brief idea of what an innovative and powerful company Google is, and also gives you an idea of how important good placement on their search engines can be to your business.

http://www.eweek.com/c/a/IT-Infrastructure/Top-20-Percent-Projects-at-Google/
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