There is no doubt that more and more people are looking online when they need information, and providing quality content should be a top concern when it comes to your lawyer website. The new generation of Internet users demands quality web content and won’t stick around if the information on your site is sparse and riddled with aggressive advertisements. In the modern day, lawyer website marketing is all about providing valuable, rich content that builds trust and invites your potential clients to learn more and contact you for help.
What Is “Thin” Website Content?
If you’re not sure what constitutes “thin” website content, think about whether your attorney website content is geared more towards providing a great user experience or just gaining search engine rankings. Examples of “thin” website content might include:
- Over-optimized content or content that is stuffed full of keywords
- Articles and blog posts that are extremely short or only include an ad
- Low-quality writing that doesn’t answer the question or is irrelevant to the keywords
Why Does It Matter?
Users who are concerned about loved ones or desperately searching for answers to legal questions are likely to be frustrated when they find thin, spammy content instead of solid information to allay their fears. As an attorney, the real power of online content marketing is your ability to build trust, provide information, make a great first impression, and really reach out to the potential clients who find you online.
If you’d like to talk more about improving your lawyer website content, or if you’d like to hire a talented writing team to do it for you, reach out to the experts at Foster Web Marketing today. You can reach our online content team at 1-888-886-0939 for answers to your questions, or you can simply fill out the online contact form on this page to learn more about our lawyer web marketing and content writing services.