Where Legal Website Content Goes Wrong

Not getting the contacts you’d like to see from your online marketing campaign and feel like your attorney website content might be the problem? Writing effective online content for law firms can be challenging, and many attorneys unfortunately waste time and money on content that isn’t really working for them. 

Here are some of the problems attorneys run into with their legal website content:

  • It’s boring. When you’re writing for the Web, it’s especially important that your content be engaging and easy to understand. Avoid the temptation to use a bunch of confusing legal terms or go on long, irrelevant tangents with your attorney website content. 
  • You didn’t pay attention to search engine optimization. No matter how well written and interesting your content is, it won’t do you any good if no one can find it. Make sure that you’re using effective SEO tactics and paying attention to keywords and tags.  
  • You’re using “black hat” SEO tactics. Using underhanded tactics like keyword stuffing, duplicate content, tons of links, and more can chase users away from your page and make your attorney website look “spammy” to Google’s crawlers. 
  • It’s full of grammatical errors and typos. Putting up misspelled content full of typos can make you look unprofessional and even a little sketchy. Don’t skip the editing process – taking the time to edit and proofread your content really makes a difference.  
  • Your content isn’t useful to potential clients. Your content should be relevant to your practice and help answer questions that your potential clients may have. If your content fails to be informative or isn’t really relevant to what you do, then it’s not going to help you bring in the kind of relevant traffic you’re looking for. 

Need help with your legal website content? Speak with our online legal marketing team today at 1-888-886-0939, or fill out our easy online contact form for more information. 

If you’d like to learn more about what to avoid in an effective online marketing campaign, take a look at our FREE book, The Five Biggest Mistakes 99% of Lawyers Make With Their Websites

1 Comments
Another great article! Thanks for the reminder!
by Mark Dickerson October 3, 2012 at 04:55 PM
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