Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • What is Avvo?

    Avvo is one of the social media websites that you can take advantage of to enhance your search engine marketing. Avvo claims to be “the world's largest online legal directory.” The site contains every US attorney and provides a rating. Through this, their 2.5 million visitors can browse through the profiles and choose the one that best fits them. Use this profile to its highest ability by using Avvo's free advertising solutions: claim your profile, answer questions left by visitors, and publish Legal Guides to spotlight your expertise. Your Avvo profile is also search engine optimized, so potential and existing clients will easily find you on Avvo and search engines like Google, Yahoo! and Bing.

    Avvo is another internet footprint needed to cover your bases in the web marketing world. You don’t want your future clients to miss you in any corner of the World Wide Web. Your website, along with your social media outlets, is what you need to have a successful search engine marketing plan. Foster Web Marketing is here to help your plan! We will work closely with your Avvo profile to help you receive positive feedback from your client list. Satisfied testimonials from them are a great thing to have to garner future clients.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Should My Firm Pay For Promoted Tweets?

    A "promoted tweet" is a tweet purchased by advertisers who want to reach a broader group of users. Promoted tweets start out as regular, normal tweets and are promoted from there. This means they can be retweeted, replied to, and favorited just like any other tweet.

    Users will see your promoted tweets at the top relevant search pages on Twitter, and they will only appear in a user's timeline if it is relevant to that user. Twitter is also slowly rolling out promoted tweets to some users, so there is a chance that some may not even see your promoted tweet.

    Here are a couple of user comments regarding promoted tweets:

    • "The timeline is not the right place for ads or spam. Please put in some option to disable this."
    • "It's too bad Twitter's getting this far into the ad game. These ads are simply annoying."
    • "I don't mind the idea of Promoted Tweets. I know Twitter needs to make money. What I hate is how a promoted tweet consumes limited screen real estate in my searches on 3rd party apps and never go away. They should age out after a period of time."

    Currently, promoted tweets should probably only be used as part of a broader market strategy. It might be best to avoid jumping on the bandwagon right away; wait for some time to pass and for Twitter to improve on what is not being received as the best idea yet.

  • Should I choose an SEO-driven domain name or a marketable domain name?

    There are advantages to choosing a keyword-rich domain name, and there are advantages to choosing a marketable or "brandable" domain name. It is important to look at the pros and cons of both choices, as much of the answer depends on what kind of website you would like to build for your business.

    Picking a marketable domain name is advantageous because it will be memorable, and because it will help build your brand. Some of the most popular websites in the world -such as Twitter, Reddit, Facebook, Amazon, and Zappos - don't have any keywords at all in their domain name but rather focus on a memorable, unique word.

    Picking an SEO-driven domain name will currently help you when it comes to search engine rankings, and those looking for an "NYC Attorney" might have an easier time finding your site if your domain name is NYCattorney.com. However, having a keyword-rich domain name also means you lose the chance to have a memorable website - your domain name could be confused with the law office that runs NYClawyer.com, for example. In addition, Google has considered making the presence of keywords in domain names less important in their search engine algorithm.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

    Do you need assistance improving and growing your business' website? Speak with an SEO and online marketing expert at Foster Web Marketing today.

  • How Much Should I Spend on Pay-Per-Click Advertising?

    Pay-per-click (PPC) advertising as provided by Google Adwords, Yahoo! Search Marketing and Microsoft adCenter can be a great way to promote your business and gain attention from motivated searchers. However, PPC advertising can also be a drain on your resources and a poor marketing tool if not used correctly.

    So, how much should you spend on PPC advertising? There is absolutely no straight answer to this question. How much you should spend depends heavily on what kind of results you see from these types of advertisements and what your return on the investment is. To understand how much you could and should spend on such advertising, you have to be familiar with how successful your current campaign is.

    Ask yourself the following questions:

    • Are you getting a high number of leads from the ads?

    • Are you getting high-quality leads from the ads?

    • What is the goal of your PPC advertising campaign?

    • What does your online marketing budget look like?

    • How successful are your non-PPC marketing campaigns?

    We understand that paid search advertising, Google Adwords, and PPC ads can be a confusing endeavor - and that there is a lot to learn. If you need help managing your pay-per-click advertising campaigns, or if you simply need to speak with a PPC ad expert, contact us today.

     

  • Could an Infographic Be a Powerful Marketing Tool For My Law Firm?

    An infographic can be a powerful marketing tool for your law firm - if you take the time to design a thoughtful visual and if you know how to use it to your full advantage once it has been created. Great content on your website will always be rewarded, and a striking visual image that is unique and relevant will be of interest to your readers as well as other people in your field. A great infographic will be shared, linked, and blogged about - but keep in mind that a poorly conceived or slapdash infographic will have little impact. In the same way, a great infographic that is not properly marketed won't result in better traffic and exposure for your attorney website, either.

    How can you help get your law firm infographic noticed on the web?

    • Write a blog post about your infographic.

    • Share your infographic with industry bloggers.

    • Write a press release about your infographic.

    • Share your infographic on Flickr.

    • Share your infographic on social networking sites.

    • Make a PDF of your infographic available for download.

    Would you like to develop an eye-catching and relevant infographic to help market your law firm and attorney website? Let us help. Here's an infographic we created for our own marketing purposes: The Road To Social Media Success.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Are reciprocal links really a bad thing for my lawyer website?

    They are certainly not the best thing for optimal attorney web marketing, but they are better than no links at all. A reciprocal link is when a site links to your practice site, and your site also has a link to their site. Sometimes these are known as these are known as "link swaps," "link exchanges," or "link partners."

    Negative Side

    • When the reciprocal links do not appear on the link page.
    • They have the "smell" of an arranged link scheme or a trade.
    • When the other site is not as reputable as your site
    • A reciprocal link has a natural reduced value

    Positive Side

    • When reciprocal links are shared between related sites
    • They do have the ability to increase traffic
    • Good, solid links (think quality over quantity) can boost your rankings in search engines
    • As stated above, they are better than nothing!

    Be smart about your reciprocal links. Check out the sites you want to exchange links with, and make sure they are complementary to your site and of good quality. Then, place their link on one of your internal pages, not your home page. Next, email the owner of the reciprocal site, compliment their site, and ask if they will link back to your page. Remember, your reciprocal link partners should make sense. The other sites should be natural and within a related community. Do not let reciprocal links be the only links that bring in traffic or affect your attorney web marketing.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is the difference between inbound and outbound marketing? Where does attorney Web marketing fit in?

    "Outbound marketing" includes print ads, television ads, cold calling, trade shows, and email blasts. While good in the past, these techniques are now outdated due to technology. Outbound marketing does not speak to a specific group and it interrupts those who may not even need your services. How many have hung up on a telemarketer during dinner or thrown away a flier left on the windshield?

    "Inbound marketing" instead targets people who are already looking for your services. This type of attorney Web marketing uses the technology that the majority of people use - the Internet. Inbound marketing includes blogs, Ebooks, YouTube videos, search engine optimization, webinars, and feeds. Without interruption, future clients search for the legal advice they are seeking. Your page pops up on the search engine, they click, and on your home page includes information about your free book. The future client decides to order the book, and his or her name is added to your lead database.

    Inbound makes sense, especially during this economical time, because your marketing is cost-effective and efficient. It is cost-effective because there is no need to buy ad space, booth space, or higher telemarketers. It is efficient because your videos, blogs, etc., are seeking out specific individuals who are searching specific keywords.

    Though your marketing comes from you and your team, when using inbound, your future clients' perception is that they made the choice to click on your webpage rather than be pushed to use your services through a barrage of fliers, phone calls, or pesky "salesmen" at a trade show. To further your attorney Web marketing, use inbound marketing to receive the benefits: effectiveness, efficiency, and esteem.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

    Be sure to order our FREE report, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits!

  • How Can Lawyers Increase Their Client Conversion Rate?

    More cases are the point of the game, right? The whole reason you want an attorney website is to bring more cases to your firm. We started with that in mind and worked backwards to create a system that makes it as easy as possible for our clients to rank high in search results, get more website traffic, and ultimately get more cases. 

    How do lawyers use a website to increase the number of web visitors and convert them into real cases?

    It all starts with content. You need to provide free information to anyone who is searching for it. This means blog posts, articles, news pieces, and especially video. Video is proven to keep web visitors on your site longer and convert more clients than text content. There is no such thing as too much content as long as it's interesting and helpful. Additionally, you need to make sure there is a "call to action" on every page of your website. Don't leave an interested visitor without direction. Capture their contact information by offering them a free book or report and continue to market to them.

    Here is an important thing to consider about conversion rates: some of the most successful lawyers have the lowest conversion rates. How can that be? Because they have marketed themselves so well that they can no longer take on the number of cases they are presented with. Once you reach this point, you can raise your rates and won't need as many cases.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Can I Track My Direct Mail Campaign In Google Analytics?

    Using the resources available from Google Analytics, you can pretty much track any of your legal web marketing efforts.  In regards to direct mail, you can place a Quick Response (QR) code in your mailings, which is a special barcode that can be scanned with smartphones and other barcode readers. When the recipient scans your QR code, the data can be sent to Google Analytics for your analysis.  A good way to get the consumer to scan your QR code is to tie in a promotional offer along with it.

    Another method is to create an alternative, promotional web page on your site, and use Google Analytics to embed a tracking code on the page. This will track promotional traffic referred by the direct mailings.  Be sure to place the promotional URL in the mailings!  Adding both the QR code and promotional URL gives you a good chance of tracking the results. You also want to make sure you are adding parameters to the URLs that you create.

    Tracking direct mail and other offline marketing campaigns can save you money and time.  And, if you're already using Google Analytics for tracking your online marketing, you can view your offline results with the same account.

    If you're not using Google Analytics and you'd like to, or if you want to have a professional look over your web marketing campaign, give us a call today at 888-886-0939.  Foster Web Marketing has been incorporated since 1998, and our mission has always been to provide attorneys with all of their web marketing needs.  Also, don't forget to download a copy of our book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits, and learn how to avoid these mistakes yourself.

    Are You Getting The Most Out Of Your Email Marketing For Your Law Firm Or Medical Practice?

    If you feel you should be getting more leads and clients from your email marketing you're probably right. Foster Web Marketing can help you get the most from your email marketing campaigns. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced email marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.