Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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I’m not seeing the results I want from my law firm’s Facebook and Twitter campaigns. How can I improve my ineffective social media marketing?
How you improve your social media marketing strategy really depends on what your goals for using social media really are. Think about what you want out of social media. Do you want more clients? More contacts? Do you want to provide better customer service and maintain relationships with prior clients? Once you clearly understand your goals, ask yourself this round of questions:
- What kind of content am I providing?
- How often am I adding new content?
- Am I responding to comments and messages in a timely manner?
- How active are social media users in following and sharing my content?
- Am I effectively engaging with my social media followers?
- Am I really meeting and maintaining relationships with potential and prior clients?
If your social media could use some work in one of more of these areas, start making real progress toward improvement while keeping your social media goals in mind. Think about ways you can increase your engagement with your social audience, and think about providing compelling content that would be more relevant to your ideal client.
It’s also worth noting that social media marketing takes a little time to gain momentum. You aren’t likely to see sizeable results immediately, but you should start to see better results over time—especially if you continue to provide interesting and shareable social media content!
If you need help improving your social media marketing, speak with the friendly, online attorney marketing team with Foster Web Marketing today. We’d be happy to take a look at your current campaign and put in the work to make it the powerful marketing tool it should be. Just give us a call today at 1-888-886-0939, or fill out the online contact form on this page for more information.
What kind of content should I feature on my mobile attorney website?
Your mobile attorney website is essentially a pared-down version of your main website, optimized with the needs and concerns of mobile-device users in mind. When it comes to content, the idea is to essentially translate the great content on your main site into effective mobile content.
Keep in mind that you don’t want to include every single bit of information from your regular site with your mobile site. Instead, you should be choosing to include the highlights that are most relevant to your mobile audience. Here are a few ideas to get you started:
- A video that explains what to expect at your first legal consultation or answers a question
- Articles that answer common questions—especially if you include a catchy headline
- Eye-catching images that have been optimized for mobile viewing
- Instructions for obtaining more information or scheduling a meeting
For the most part, you can use much of the same content that’s already on your main website. It’s really just a matter of optimizing your content for smartphone and tablet users and choosing the very best of your main website to feature on the mobile Web.
If you need help designing a mobile attorney website, or if you’d like to talk about more ideas for great mobile content, reach out to the mobile marketing team at Foster Web Marketing today. You can reach us at 1-888-886-0939 or by filling out the quick contact form on this page.
When is the right time to redesign my attorney mobile website?
Because mobile websites are a fairly new phenomenon, choosing the right time for an attorney mobile website redesign isn’t always clear. However, although there may not be a definite, set-in-stone answer to your question, here are some indicators that it might be time for a mobile site redesign:
- Your mobile website just isn’t bringing in the contacts and potential clients you want. Plain and simple—if your mobile website isn’t working for you, it’s time for a redesign.
- Your mobile website appears clunky or outdated compared to newer mobile sites. If your mobile website is starting to show its age in comparison to your competitors’ sites, it’s probably time for a makeover.
- Elements of your mobile website appear broken or distorted. If it doesn’t work right, mobile users aren’t going to stick around.
- Your mobile website isn’t optimized for the new generation of mobile devices. People use a range of mobile devices to access the Web. Make sure your potential clients can reach you no matter what type of tablet or smartphone they use.
- Your mobile website doesn’t match the tone or personality of your main site. For a more professional look, your mobile website and main website should keep a similar color scheme and personality.
- Your mobile website doesn’t take advantage of elements like social-media sharing or one-click calling. There are many features unique to the mobile web. If you’re not taking advantage of them, you’re probably missing out.
If you think you might be ready for an attorney website redesign, discuss your ideas and concerns with our friendly mobile marketing team at Foster Web Marketing today. We’d be happy to review your current site, make recommendations, and help you build a better mobile presence. Just give us a call today at 1-888-886-0939, or fill out the quick online contact form on this page for more information!
How can I tell if my attorney website is too cluttered?
When it comes to attorney website design, more is not always better. While some lawyer websites might suffer from being too plain, it is safe to say that more lawyer websites suffer from being too cluttered and busy.
To determine whether your website might be overcrowded, ask yourself the following questions:
- Does my website have a focal point – a place that naturally draws the eye?
- Do new visitors know where to click when they land on my page?
- Is it easy to find the most important information on my website?
- Is landing on my homepage overwhelming to visitors?
- Do users have to scroll to find vital information or contact information?
If you answered, “yes,” to any of the above questions, you may want to think about redesigning your website to make it easier to navigate and more inviting. If you still aren’t sure if your website and homepage are too cluttered, have a few honest friends be guinea pigs for you. Sit them down in front of your homepage and ask them about their experience.
If your website design is too cluttered, you might be increasing your bounce rate, hurting your page rank, and, most importantly, losing potential contacts and clients. To learn more about whether you might need an attorney website redesign, contact Foster Web Marketing today at 888.886.0939.
Why does the content on my lawyer website matter so much? Isn’t my website just a big online advertisement?
Great lawyer web marketing is about more than just providing an online billboard. Your potential clients expect relevant and engaging web content when they come to you online, and most people will immediately move on if your lawyer website provides nothing of substance – just a useless plug for your law firm.
Think about it this way. You would never sit down with a worried client in your office and spend the whole time showing off your degrees and awards or aggressively convincing them how great you are. Instead, you’d listen to their concerns, respond thoughtfully, and provide sympathy and guidance – like the professional you are. You should think about your lawyer website content the same way, especially as the nature of online communication becomes more and more social over time.
These days, most people turn to their laptops, desktops, or smartphones when they have questions or concerns. Someone with a legal problem is now more likely to turn to Google before they open a phonebook or contact anyone in person. Your lawyer website is your chance to make a great first impression, build trust, create a personal connection, provide crucial information, and encourage your potential clients to take the next step and contact you. And you just can’t do that with a static website that only functions as an advertisement.
If you’d like to learn more about effective attorney web marketing and creating great lawyer website content, reach out to the experienced online content team at Foster Web Marketing. You can reach us at 1-888-886-0939 for more answers, or you can simply fill out the quick contact form on this page for more information.
I’ve been told my lawyer website content is “thin.” How can I improve it?
If your current site is thin on content, you’ve probably noticed a huge decrease in your traffic over the last year or so. Google algorithm updates have put an increased emphasis on rich content, and many sites with thin or spammy content have watched their traffic plummet as a result. However, it is possible to improve your rankings and salvage a website that has been filled with thin content over time. Here are some ideas to help you get started:
- Start providing great content. Probably the most important thing you can do is to just start creating better online content. Update your lawyer website with rich and engaging content now, and post new content at least once a month – or, ideally, a few times a week.
- Improve old content. Go back through your website content and start fleshing out short articles, correcting errors, deleting duplicate content, and weeding out outdated or “black hat” optimization tactics.
- Delete the worst offenders. If you have a few landing pages that are particularly bad, it may be worth just deleting them entirely. Don’t forget to clean up any broken links this might cause or redirect traffic to a more relevant landing page.
To learn more about creating great attorney content for the web, request your FREE copy of our must-read book The Secret to Content That Gets You Cases, Plain and Simple.
And, if you need help improving your current lawyer website content, speak with our experienced online attorney marketing team today. You can reach us at 1-888-886-0939 to discuss your website content concerns, or you can simply fill out the quick contact form on this page to learn more.
How long should my attorney book or free legal guide be?
Generally, your free lawyer book or legal guide should simply be as long as it needs to be to clearly convey the information that your reader is looking for. Don’t try to draw out a subject unnaturally, and don’t cut out vital information just to make a book shorter. However, you should note that you may wish to call any document shorter than 20 or 30 pages something other than a “book” so that your audience isn’t disappointed by its length. For shorter projects, choose a word like “guide.”
If you are writing a book-length guide—anything over 30 pages or so—make sure that you break up large blocks of text with chapters, subheads, bulleted points, graphics, and pull-out quotes. Even if your book is long, it should be easy on the eyes, easy to flip through, and easy to read out of order.
If you are writing a shorter book—anything under 20 pages or so—be sure to say so when advertising the download on your website so that readers know what they are getting. You may also want to include a general outline or table of contents on the landing page so that readers understand what information is included in the book.
At Foster Web Marketing, we can help you create a book or guide of any length that you can share with potential clients and offer on your lawyer website. Get started today by calling us at 888-886-0939.
How do I write a great conclusion for my attorney book or legal guide?
The conclusion to your legal guide or attorney ebook is especially important because it is the last thing that a person will read before deciding whether or not to call your office and consider your legal services. How do you get your reader to contact you after finishing your book?
The single most important aspect of writing a great conclusion is including a call to action – an invitation for the reader to continue their relationship with you by calling, emailing, or stopping by your office.
At the end of your book, begin by summarizing your points and reviewing the big picture – they have a legal problem, and you are knowledgeable an experienced enough to help them fix the problem. The conclusion is also a good time to let your readers know that every situation is different and that the best course of action is to discuss their legal needs in detail and in person with an attorney. Then offer your contact information in a variety of ways:
- Phone number (toll free, local, or both)
- Email address
- Website address
- Physical address (and directions)
- Facebook page
- Twitter handle
Remember that different readers will have different preferences about how to get into contact with you.
Do you need assistance with writing or editing a book for your attorney website? Call Foster Web Marketing today for help from our legal writers: 888-886-0939.
Won’t search engine optimization just make my attorney website look “spammy?”
Not if you’re doing it right! There’s a common misconception that all search engine optimization services use “black hat” SEO techniques – like keyword lists, keyword stuffing, or paid links – to trick search engines into ranking their sites highly. This is simply not true.
At Foster Web Marketing, we believe that your SEO should never get in the way of a great user experience and that you shouldn’t have to trick search engines – or your readers – into visiting your site. Instead, you should focus on providing an online marketing experience that helps you engage with readers, answer their questions, and encourage them to reach out to you for help. We want search engines and visitors to like your site because it’s actually good and easy to find!
Great Attorney SEO Is All About Enhancing the User Experience
A few years ago, it was possible to manipulate search engine algorithms by stuffing your site with irrelevant keywords or paid links. These days, search engines frown on those activities and, instead, reward sites that provide solid content and please visitors.
When you contact our online attorney marketing team, we’ll start by helping you build a website that looks professional and reflects the personality of your law firm. Once it’s live, we’ll help you maintain an engaging and professional online marketing plan, upload original and relevant online content, get started with social media and video, and adjust to the latest trends and changes in the online marketing world.
If you’d like to learn more about doing SEO right, contact our online attorney marketing team today at 1-888-886-0939!
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