Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, podiatrists, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • What is the difference between inbound and outbound marketing? Where does attorney Web marketing fit in?

    "Outbound marketing" includes print ads, television ads, cold calling, trade shows, and email blasts. While good in the past, these techniques are now outdated due to technology. Outbound marketing does not speak to a specific group and it interrupts those who may not even need your services. How many have hung up on a telemarketer during dinner or thrown away a flier left on the windshield?

    "Inbound marketing" instead targets people who are already looking for your services. This type of attorney Web marketing uses the technology that the majority of people use - the Internet. Inbound marketing includes blogs, Ebooks, YouTube videos, search engine optimization, webinars, and feeds. Without interruption, future clients search for the legal advice they are seeking. Your page pops up on the search engine, they click, and on your home page includes information about your free book. The future client decides to order the book, and his or her name is added to your lead database.

    Inbound makes sense, especially during this economical time, because your marketing is cost-effective and efficient. It is cost-effective because there is no need to buy ad space, booth space, or higher telemarketers. It is efficient because your videos, blogs, etc., are seeking out specific individuals who are searching specific keywords.

    Though your marketing comes from you and your team, when using inbound, your future clients' perception is that they made the choice to click on your webpage rather than be pushed to use your services through a barrage of fliers, phone calls, or pesky "salesmen" at a trade show. To further your attorney Web marketing, use inbound marketing to receive the benefits: effectiveness, efficiency, and esteem.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

    Be sure to order our FREE report, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits!

  • How Can Lawyers Increase Their Client Conversion Rate?

    More cases are the point of the game, right? The whole reason you want an attorney website is to bring more cases to your firm. We started with that in mind and worked backwards to create a system that makes it as easy as possible for our clients to rank high in search results, get more website traffic, and ultimately get more cases. 

    How do lawyers use a website to increase the number of web visitors and convert them into real cases?

    It all starts with content. You need to provide free information to anyone who is searching for it. This means blog posts, articles, news pieces, and especially video. Video is proven to keep web visitors on your site longer and convert more clients than text content. There is no such thing as too much content as long as it's interesting and helpful. Additionally, you need to make sure there is a "call to action" on every page of your website. Don't leave an interested visitor without direction. Capture their contact information by offering them a free book or report and continue to market to them.

    Here is an important thing to consider about conversion rates: some of the most successful lawyers have the lowest conversion rates. How can that be? Because they have marketed themselves so well that they can no longer take on the number of cases they are presented with. Once you reach this point, you can raise your rates and won't need as many cases.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Can I Track My Direct Mail Campaign In Google Analytics?

    Using the resources available from Google Analytics, you can pretty much track any of your legal web marketing efforts.  In regards to direct mail, you can place a Quick Response (QR) code in your mailings, which is a special barcode that can be scanned with smartphones and other barcode readers. When the recipient scans your QR code, the data can be sent to Google Analytics for your analysis.  A good way to get the consumer to scan your QR code is to tie in a promotional offer along with it.

    Another method is to create an alternative, promotional web page on your site, and use Google Analytics to embed a tracking code on the page. This will track promotional traffic referred by the direct mailings.  Be sure to place the promotional URL in the mailings!  Adding both the QR code and promotional URL gives you a good chance of tracking the results. You also want to make sure you are adding parameters to the URLs that you create.

    Tracking direct mail and other offline marketing campaigns can save you money and time.  And, if you're already using Google Analytics for tracking your online marketing, you can view your offline results with the same account.

    If you're not using Google Analytics and you'd like to, or if you want to have a professional look over your web marketing campaign, give us a call today at 888-886-0939.  Foster Web Marketing has been incorporated since 1998, and our mission has always been to provide attorneys with all of their web marketing needs.  Also, don't forget to download a copy of our book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits, and learn how to avoid these mistakes yourself.

    Are You Getting The Most Out Of Your Email Marketing For Your Law Firm Or Medical Practice?

    If you feel you should be getting more leads and clients from your email marketing you're probably right. Foster Web Marketing can help you get the most from your email marketing campaigns. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced email marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.

  • Can I monitor the traffic to my mobile site?

    You can monitor traffic to your mobile website for your law firm using the free service Google Analytics (GA).  If you're familiar with GA, you already know that it's a great tool for tracking traffic and can help you tweak your legal web marketing campaign.

    With so many smartphones in use today, many sites are offering a mobile version of their website.  Using Google Analytics, you're able to see how many people have visited the mobile version of your site.  It also gives you data on the type of smartphone the visitor used, including details on the operating system, such as Android or iOS.

    This information isn't difficult to access, especially if you've been using GA.  Once you're logged in, just click on “view reports.” It’ll display the report right away or, if you have more than one account, you can select the one you want. From here, click the “visitors” tab on the left part of the screen, then “mobile,” and finally “devices” – this should display the traffic for your mobile site.

    You can take a look at a variety of data, which GA has gathered on your behalf, such as which smartphones were used and the number of mobile visitors.  In addition to the basic data, you can also view more specific information regarding your visitors.  If you browse around the page, you will see that there are various arrows and drop boxes available for you to click on. This shows you in-depth information about how visitors got there, where they are from, and what they looked at.

    If you'd like to get more information on how to generate traffic to your website, give us a call for a consultation at 888-886-0939. Also be sure to download a copy of our report 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits.

  • Why should I get a web site with Foster Web Marketing?

    We will provide a customized design for you that is properly coded for the search engines. There are many amazing designers out there that can really make beautiful web pages. But most sacrifice the mission for the art. The mission for an attorney web design is to promote a contact from a visitor. That is the only thing that matters! It doesn't matter how pretty your web design is if it doesnt get you any business from it.

  • What are blog tags and why are they important?

    We hear this question a lot. Think of blog tags as the keywords for your blog.

    Depending on what blog platform you're using, there are a number of ways that your blog can benefit from specified tags. Some blogs offer plugins such as tag clouds where each tag that has been designated to a blog post will show up in the sidebar, and the most commonly-used tags are in larger font. Most blog platforms also include a page for each blog tag. Why is this important?

    Let's say one of your practice areas is auto accidents, and motorcycle accidents is a tag that you frequently use. Every time you make a blog post that includes that tag, it gets added to the page that includes all blog posts including "motorcycle accidents" as a tag, making the chances of your blog being found through search engines greater.

    However, the main reason to use blog tags is to categorize your content. Google likes everything to be neat and tidy across the web. Think of blog tags as different buckets that groups posts together. You don't want to add tags for the sake of adding them though. Be strategic in how you use these tags and don't get too specific. It is more beneficial for users to have 4 tags that have 5 posts each assigned to each tag rather than 20 tags for 20 blog posts.

    If you have further questions about blog tags or blogging in general you can contact our web marketing team at 888-886-0939.

    Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?

    Not convinced your current social media marketing is converting leads into clients? No worries! Foster Web Marketing can help. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Is a first page Google ranking enough?

    Its a great feeling when you see your website getting on the 1st page of Google, but what about if you could get 3 or 4 out of the top 10 listings on any of the major search engines for your chosen keywords. This is known as Search Engine Rash, or SER for short. Search Engine Rash, (abbr: SER). def: 1. to have multiple first page listings in the search engines, 2. to appear all over the Search Engines like a rash. In our opinion, SEO is not just about getting on the 1st page of Google anymore - its about getting as many first page listings as possible in order to put you in a prominent position. Your prospects will get the impression that you are the expert in your field. SEO is no longer good enough to put you ahead of your competition, you need SER, Search Engine Rash to fully exploit the web.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.