Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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How much time should I spend managing my attorney website?
Unfortunately, there is no magical amount of time (or money!) that you can invest in your lawyer website that will make it successful or that will get you a certain number of clients. However, it is important to understand that, each time you update your website, check your Google Analytics numbers, or review your overall marketing strategy, you are improving your online presence and taking a step toward success.
Many attorneys believe that if they just throw enough marketing dollars at their website or advertising campaigns, they won’t have to worry about calls coming in. Truthfully, though, many lawyers can take daily marketing tasks in-house with management systems like Dynamic Self-Syndication (DSS) and invest small amounts of time to keeping their website current and fresh. You or a member of your law office can use our content management system to add an article or blog post, check recent contacts, and see how your current marketing campaigns are faring.
At Foster Web Marketing, we believe in getting our clients involved in the process of creating a lawyer website and taking control of their online marketing strategies. We respect those who want lots of assistance, and we respect those who would like to take the reins. Want to get started? Contact us today at 888-886-0939.
How many pages should I have on my attorney website to make it successful?
Unfortunately, there is no right answer to this question – there’s no magic number of pages on your lawyer website that will secure you the number-one spot on the search engine, and there’s no limit to how many pages you can have. However, there are a few general guidelines: the more pages you have, the more chances you have of getting new visitors, getting new clients, and getting new contacts.
However, just because more pages are always better – both for search engine optimization and for your readers – it doesn’t mean that the quality of your pages should go down. Always make certain that each page you add is relevant to your practice, that each page contains accurate information, and that each page offers your reader something new and thoughtful. Repeating the same information on multiple pages, using duplicate content, or keyword stuffing will harm your page rank and your online reputation.
At Foster Web Marketing, we believe in making high-quality, effective attorney websites – and in training our clients to continue the success of their websites after the initial work is done. Through our Dynamic Self-Syndication (DSS) web content management system, you can add as many pages to your website as you wish. To learn more, contact our web design and marketing team by calling 888-886-0939 today.
If I decide to work with you, how many pages can I have on my attorney website?
During your initial consultation with Foster, we’ll discuss just which pages we will create for you as part of your main attorney website – these pages usually consist of a home page, several practice area pages, an About Us page, a Contact Us page, a testimonials page, a video page, a blog page, and several library article pages. We also work with clients to add custom pages of their choice at this time if they choose.
However, it is important to understand that, in addition to this foundation of pages that will help improve your search engine optimization (SEO), we also give our clients the tools to add as many pages as they please through our Dynamic Self-Syndication (DSS) web content management system. During the process of creating your website, we will also teach you how to use this system to add your own pages to your attorney website quickly and easily – from adding blog entries and articles to uploading videos, testimonials, and recent case results.
At Foster Web marketing, we love to help attorneys from around the country develop new, effective websites – but we also love to help them learn how to improve and update those websites in the months and years to come. To partner with our web design team to develop your lawyer website, call 888-886-0939 today.
I want to use Google AdWords to market my law firm, but I’m new to pay-per-click advertising. How can I make the most of it as a beginner?
Pay-per-click advertising, like Google AdWords, is a great way to get exposure and drive targeted traffic to your attorney website. Unfortunately, it also comes with a steep learning curve that many people find intimidating. Here are a few basic suggestions for making the most of Google AdWords and similar pay-per-click marketing avenues:
- Reach out to an expert. If you’re new to the world of online attorney marketing, or if you’re just new to pay-per-click marketing, it’s worth it to take the time to learn more. One of the easiest ways to do this is to reach out to an online marketing company that can help you get started on the right foot.
- Pay attention to your keywords. Make sure that you’re putting your money into the keywords that will actually help you reach an audience of potential clients. Don’t choose keywords that are too general, and try to incorporate the locations you’d like to target.
- Analyze the results. Make sure you’re using analytics tools and taking the time to think about what’s working and what isn’t. Make appropriate changes, if needed, and seek help if your campaign seems to be performing poorly.
If you need help with a Google AdWords campaign for attorneys, reach out to our helpful online attorney marketing experts today at 1-888-886-0939. We’d be happy to help you get your AdWords campaign started, and we can help effectively manage your long-term pay-per-click campaign and make sure it’s working for you.
Are there any disadvantages to using Google AdWords to market my law firm?
It’s reasonable to say that most people these days are turning to Google when they need answers, and that’s part of what makes Google’s pay-per-click AdWords service a real boon for online attorney marketing. The potential wide exposure and the ability to target a specific audience make AdWords a tempting investment – especially since you only pay when someone actually clicks on your ad! However, despite its many benefits, there can be a downside to a Google AdWords campaign for attorneys.
A Poorly Managed Google AdWords Campaign Can Be Money Down the Drain
If you’re not managing your AdWords campaign carefully, then you could just be wasting money. If you’re not using appropriate analytics tools, carefully researching and choosing keywords, and constantly adjusting to Google’s many changes, then it’s likely that either no one is seeing your ad or you’re getting traffic without conversion.
Additionally, even the most effective AdWords campaigns can take a little time to really take off. It’s likely that you’ll be tweaking and adjusting your keywords and settings for a while before you really are able to target the audience you’re looking for and see the real long-term benefits.
A Steep Learning Curve
Pay-per-click advertising comes with a steep learning curve, and it can be hard to find the time to make the adjustments that really make it hum. If you’re interested in starting a pay-per-click campaign for your law firm, we’d love to help you get started. Just give our online attorney marketing experts a call at 1-888-886-0939, or fill out our easy online contact form for more information!
Are there any disadvantages to social media marketing for attorneys?
Social media marketing for attorneys can be a powerful tool to grow your practice, but there can be disadvantages if you fumble in how you handle it. Using social media poorly or inappropriately can hurt your law firm rather than help it, and it’s worth taking the time to learn more about appropriate use of social media before you dive in.
If you want to use social media sites like Facebook, LinkedIn, or Twitter to market a law firm online, keep in mind that proper social media use takes:
- Time. If you’re doing social media right, then you’ve probably already discovered that it’s a time-consuming process that generally requires daily attention.
- Effort. Just having a profile isn’t enough – you will need to post interesting and relevant content regularly, keep up with any changes, and keep an eye on things with analytics tools.
- Engagement. Social media requires a certain level of engagement. Be prepared to get your audience talking, and be ready to respond promptly to comments.
Sound like a lot of work? It certainly can be. However, social media marketing is becoming more and more important to both your online audience and your attorney SEO efforts. Don’t miss out on new clients and new contacts because you don’t have the time or the skills to master social media marketing. Just give the online marketing experts at Foster Web Marketing a call at 1-888-886-0939 to learn more about how we can give your social media presence a professional boost.
Can I write my own free book offer for my lawyer website, or do I need help?
We don’t like telling our clients that they can’t accomplish their own marketing projects and campaigns successfully – and that includes telling our clients that they don’t have the ability to write their own free reports and book offers for their lawyer website. The truth is that many attorneys are able to write their own reports as long as they have the knowledge and will to do so.
Before beginning your book, ask yourself the following questions:
- Do I have the time and energy to invest in this book?
- Am I able to clearly express my ideas in writing – without the technical talk?
- Do I understand what features and benefits a free offer book should have?
- Do I understand what my potential clients want to learn from a free book?
- Do I have the ability to lay out my book and design the cover?
If you answered “no” to any of these questions, it doesn’t mean that you shouldn’t write your own book, it simply means that you may need to educate yourself about e-book writing or that you may need a little help from an editor or designer along the way. At Foster Web Marketing, we encourage our clients to learn about the lawyer website marketing projects that they are investing in and to participate to any extent that they wish. To discuss your possible new e-book or to learn more about our services, call us today at 888.886.0939.
I know that mobile websites are generally preferred for smartphone users, but what about tablet users?
These days, there are lots of ways to access the Web, and it’s important that you are sensitive to the needs of all of the users who find you. You probably already have a traditional website and a mobile attorney website, but do you need to do anything different for tablet and iPad users?
What Makes Tablet Optimization Difficult
The problem with tablet optimization for websites is basically that tablet users’ needs are somewhere in between those of desktop and mobile users. While they are still navigating with their fingers and need simpler design elements like smartphone users, they are more likely to be looking for more detailed information and content like a desktop user.
Much of this is also dependent upon the size of the tablet – ranging from tiny, 5-inch tablets to much larger 10-inch tablets like the iPad. On a small tablet, user needs are closer to the needs of smartphone users; on a large tablet, users may be demanding an experience more like a desktop or laptop user.
So how do you provide a great user experience for the potential clients who find you via tablet? Tablet use is new enough that there are no easy answers yet. Some professionals decide to create a new mobile website for tablet users, and others choose to carefully tweak either their traditional or mobile websites to be tablet friendly.
If you need a hand deciding how to optimize your attorney website for tablet users, give our online attorney marketing experts a call today at 1-888-886-0939. We’d be happy to help you improve the tablet experience on your traditional site and help you build an effective mobile site for both tablet and smartphone users.
How can I build my online credibility with attorney SEO in mind?
Appearing credible to both Google and your potential clients is a key element of effective attorney SEO, but it can be difficult to know where to get started. Here are three easy ways to increase your online credibility and improve your search engine optimization:
- Don’t use “black hat” SEO tactics. Web users these days are getting more savvy—and so is Google’s algorithm. Using underhanded tactics like keyword stuffing, hidden links, useless content, etc., is usually a one-way ticket to wrecking your credibility.
- Use high-quality images and video. Using unrelated, low-quality pictures or putting up a bunch of poorly lit webcam videos could actually hurt your credibility more than having no images at all! Make the extra effort to use high-quality image content for your viewers, and consider using a professional video team to present you as the professional you are.
- Use your content to answer questions. Content carries a lot of weight in attorney SEO, and most of your online readers are looking for answers when they find you. Taking the time to answer common questions and clarify common experiences helps establish you as the authority to turn to with legal issues.
- Pay attention to your links. Although it often goes overlooked, establishing and maintaining relevant links can be a huge boon to your online marketing efforts. Avoid paid links, spammy links, or links to and from low-quality sites so that Google knows you’re a credible site.
Does your attorney website look unprofessional or just need a little love? Reach out to our online attorney marketing team today, and let’s talk about it. Give Foster Web Marketing a call at 888-886-0939, or fill out our easy online contact form for more information.
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