Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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I have a lawyer website do I need a mobile website, too?
Yes! Why? Because your lawyer website is probably not mobile-user friendly. You need a mobile website. True, anyone with a smartphone would be able to go online and view your site, but it probably would not fit on the screen correctly, not all the buttons may work, and it would be impossible to download any files. If you have an actual mobile website, then there would not be any issues. Someone who is recommending you to a friend as they are walking into a meeting would be able to show off your site that is compatible with their phone. There would be no need to rush to a computer or wait till later.
Currently, 50 percent of all local internet searches are done through a smart phone. These users want a positive and painless experience on your site, and the way to do this is to have a mobile website. Navigation will be simple, and different aspects of your website will be highlighted that a smart phone user would want highlighted.
To learn more, contact one of our attorney website marketing experts today at 888.886.0939. You can also check out our Attorney Mobile Websites and Apps page.
Be sure to order a FREE copy of our book The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.
What Is a Call to Action, And Why Is It Important for My Attorney Website?
A call to action on a webpage is an invitation for your visitor to take the next step. Instead of passively reading your website and moving on, a call to action asks them to make a move toward building a relationship with your business. A call to action can be concrete (“Click here!”) or more open-ended (“Let us hear from you!”).
Here are a few common calls to action that can be found on websites for lawyers:
Call to schedule a free consultation.
Provide us with your contact information.
Tell us your story.
Download our free legal guide or ebook.
Leave a comment on our blog post.
Follow us on Twitter.
Chat now with an online representative.
Why is it important for your lawyer website user to act? While getting tons of web traffic is great, the real, final purpose of your website is to connect with great new clients. A call to action invites these potential clients to initiate your relationship.
Does your lawyer website lack strong calls to action? Or are your calls to action not producing results? The online marketing experts at Foster can help. Call us today at 1.888.886.0939 (see what we just did there?).
How Will the Google Panda Update Change Lawyer Web Design?
Ever since Google announced its new search engine protocol (dubbed "Panda"), attorneys have been wondering what they need to do to their websites to make certain that their pages still rank well and protect against future search engine algorithm changes.
More than anything, the Panda update teaches us that the world of SEO is ever changing, and that it will always be much more valuable to focus on producing clean design and high-quality content than to focus on tricking the system. While old SEO strategies would have you stuff articles with keywords and concentrate on article directories, the new solution is realizing that some things will never go out of style: user-friendly sites, unique content, and giving visitors the information that they are looking for.
So, what do you need to do to your attorney website design to keep up with the Panda? We recommend that you take a close look at your site, and see whether it is catering to visitors or trying to trick search engines. Focus on content users want instead of the content search engines might like.
Need professional SEO help to tackle the Panda? Call Foster Web Marketing today at 1.888.886.0939.
Can't I Just Use My Computer's Webcam to Create Videos for My Attorney Website?
While many attorneys understand the importance of adding video to their websites, fewer people understand the importance of adding high-quality videos to their websites. Although it may be tempting to simply produce your own videos while sitting at your desk and utilizing your computer's built-in webcam, lawyer webcam videos will rarely produce the same benefits as professionally produced videos.
Webcams are becoming a more popular feature on both desktop and laptop computers, but the quality of a webcam is absolutely no match for a professional camera. Webcams will often produce dark, grainy images with poor sound. At the same time, the backdrop for your webcam video will often be your office wall. Believe us; your website visitors will immediately recognize that you are using a webcam to record your video!
At Foster Web Marketing, we specialize in producing online videos for lawyers that look and sound great. We welcome you to browse through some of our client videos to see just what a difference a professional touch makes - and what an effect video can have on your attorney marketing plan. Do you want to add high-quality lawyer videos to your website? Contact us today at 1.88.886.0939 for more information.
I understand the importance of web videos in my marketing strategy, but what if I'm camera shy?
Camera shy? Don't like your recorded voice? Wish your nose was missing that bump? The answer for you is a spokesperson.
This is a great route to go because, not only is the spokesperson going to look the part, they are also trained to be in front of a camera and speak to an audience they are unable to see. You also get to handpick the person, so you know exactly who is representing you and your attorney practice.
It is also a good choice to use a spokesperson since they are trained, and they will be able to get through the recording of your video more quickly. Time is precious, and they can utilize your time to the best of their ability.
Do not feel as if your attorney website cannot have a video because being in front of the camera is not your forte. You have options, and there is a solution. Don't let your web marketing get left behind.
Should My Firm Pay For Promoted Tweets?
A "promoted tweet" is a tweet purchased by advertisers who want to reach a broader group of users. Promoted tweets start out as regular, normal tweets and are promoted from there. This means they can be retweeted, replied to, and favorited just like any other tweet.
Users will see your promoted tweets at the top relevant search pages on Twitter, and they will only appear in a user's timeline if it is relevant to that user. Twitter is also slowly rolling out promoted tweets to some users, so there is a chance that some may not even see your promoted tweet.
Here are a couple of user comments regarding promoted tweets:
- "The timeline is not the right place for ads or spam. Please put in some option to disable this."
- "It's too bad Twitter's getting this far into the ad game. These ads are simply annoying."
- "I don't mind the idea of Promoted Tweets. I know Twitter needs to make money. What I hate is how a promoted tweet consumes limited screen real estate in my searches on 3rd party apps and never go away. They should age out after a period of time."
Currently, promoted tweets should probably only be used as part of a broader market strategy. It might be best to avoid jumping on the bandwagon right away; wait for some time to pass and for Twitter to improve on what is not being received as the best idea yet.
Should I choose an SEO-driven domain name or a marketable domain name?
There are advantages to choosing a keyword-rich domain name, and there are advantages to choosing a marketable or "brandable" domain name. It is important to look at the pros and cons of both choices, as much of the answer depends on what kind of website you would like to build for your business.
Picking a marketable domain name is advantageous because it will be memorable, and because it will help build your brand. Some of the most popular websites in the world -such as Twitter, Reddit, Facebook, Amazon, and Zappos - don't have any key words at all in their domain name but rather focus on a memorable, unique word.
Picking a SEO-driven domain name will currently help you when it comes to search engine rankings, and those looking for a "NYC Attorney" might have an easier time finding your site if your domain name is NYCattorney.com. However, having a keyword-rich domain name also means you lose the chance to have a memorable website - your domain name could be confused with the law office that runs NYClawyer.com, for example. In addition, Google has considered making the presence of keywords in domain names less important in their search engine algorithm.
Do you need assistance improving and growing your business' website? Speak with an SEO and online-marketing expert at Foster Web Marketing today.
How Can Lawyers Take Advantage of Personalized Search?
When users use a search engine, such as Bing or Google, they are now receiving personalized results. "Personalized results" are results that closely match their web history, previous searches, location, and local time. These results are kept in the memory of the search engine from the user's IP address or login information for that particular search engine. Due to this, a specific user will always have biased results geared to him or her... and only to him or her.
How can you make sure your attorney website is seen by all who need to see you and not just a token few? You'll need updated posts, relevant information, and geo-location specific keywords.
The better these are, the more likely it is that a search engine will pick you up and post you on a search results page. Make sure a future client will see you by location and by their web history. Try to be specific in your information; however, ask yourself if your information is leaving out certain parts of the population.
Do not get lost in biased search results. Make sure that you are reaching far and wide.
How Much Should I Spend on Pay-Per-Click Advertising?
Pay-per-click (PPC) advertising as provided by Google Adwords, Yahoo! Search Marketing and Microsoft adCenter can be a great way to promote your business and gain attention from motivated searchers. However, PPC advertising can also be a drain on your resources and a poor marketing tool if not used correctly.
So, how much should you spend on PPC advertising? There is absolutely no straight answer to this question. How much you should spend depends heavily on what kind of results you see from these types of advertisements and what your return on the investment is. To understand how much you could and should spend on such advertising, you have to be familiar with how successful your current campaign is.
Ask yourself the following questions:
Are you getting a high number of leads from the ads?
Are you getting high-quality leads from the ads?
What is the goal of your PPC advertising campaign?
What does your online marketing budget look like?
How successful are your non-PPC marketing campaigns?
We understand that paid search advertising, Google Adwords, and PPC ads can be a confusing endeavor - and that there is a lot to learn. If you need help managing your pay-per-click advertising campaigns, or if you simply need to speak with a PPC ad expert, contact us today.
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