Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.

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  • Is a first page Google ranking enough?

    Its a great feeling when you see your website getting on the 1st page of Google, but what about if you could get 3 or 4 out of the top 10 listings on any of the major search engines for your chosen keywords. This is known as Search Engine Rash, or SER for short. Search Engine Rash, (abbr: SER). def: 1. to have multiple first page listings in the search engines, 2. to appear all over the Search Engines like a rash. In our opinion, SEO is not just about getting on the 1st page of Google anymore - its about getting as many first page listings as possible in order to put you in a prominent position. Your prospects will get the impression that you are the expert in your field. SEO is no longer good enough to put you ahead of your competition, you need SER, Search Engine Rash to fully exploit the web.

  • What about "Reciprocal Linking" how does that happen?

    A good search engine optimization company will be concerned about gathering quality inbound links to your website because "link popularity" plays a big factor in rankings. In Google, PageRank™ manages this. Because finding quality links from quality sites is very time consuming, many search engine optimization companies have tried to automate the process. One adverse approach to link building is automated reciprocal linking schemes, often responding to the ever-present emails that are sent to anyone with a website, looking for link exchanges to boost a site's link popularity. The danger here is that an outbound link from your site is counted as a "vote" for the site to which it links. If that site gets penalized, your site may get penalized in turn. (Google refers to this type of linking relationship as a "bad neighborhood.") A good search engine optimization company will concentrate instead on getting context matching, quality links to your website and adding the type of content that makes it worthy of non-reciprocal links from a variety of sites. Foster Web Marketing provides you with a “Link Exchange” page that offers reciprocal linking opportunities to other websites that want to link to you.

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