Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.

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  • Cant I just load old commercials and video clips on my law firms YouTube Channel? Is it really necessary to create new content?

    Don’t use YouTube as a means to refurbish old, outdated videos. Doing so is a waste of your time and your prospects’.

    Think of YouTube as another way to build your brand and get more cases. In 2010 alone, YouTube reached over 700 billion playbacks. Every day, YouTube mobile attracts 100 million views. Make sure you are getting in front of the people who are actively looking for information that you can provide.

    While loading some previously used content on your YouTube Channel is okay, such as television commercials, you also need to be creating new videos. Since so many people are turning to Web video to find answers, you need to continuously upload relevant content.

    The good news is that if you have a website with Foster Web Marketing, syndicating to your YouTube Channel is easy. All you have to do is upload your video into DSS and click on the box, “Upload to YouTube.”

    Posting videos on a regular basis is important and will help your attorney Web marketing campaign. For information about our video continuity plan, contact us today at 888.886.0939.

    Be sure to order a copy of the must-read book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

  • I have a personal injury law firm. What kind of mobile application should I create?

    Mobile applications are the hottest marketing trend. Both big and small businesses have realized the huge potential of the mobile market and have already jumped on the opportunity to reach new clients.

    As a personal injury attorney, you have many options when it comes to mobile applications. You might choose to create an app that allows accident victims to store important information, like their medical bills, pictures of the accident scene and telephone numbers of witnesses. Your mobile application could also include helpful resources for those who have been injured.

    There are numerous options when it comes to developing a mobile application, which is one of the reasons that this marketing tool is so great.

    For additional mobile application ideas or to find out how to get the process started, contact one of our attorney Web marketing experts at 888-886-0939.

    You can learn more about the benefits of mobile applications by reading our article, Every Attorney Should Have a Mobile Application - Here are 5 Reasons Why.

    Make sure you order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.  This report is a must-read for any attorney who wants to create a powerful Web presence.

  • Should I try to design the Facebook page for my law firm or hire someone to do it? Does the design even matter?

    Whether it is the design of your website or Facebook page, it does matter. People do pay attention to the layout, graphics and other features on Facebook pages.

    If you are tech savvy, you can try to design your Facebook business page yourself. You should include as many interesting features as you can, such as your YouTube channel, video boxes, chat boxes and images. However, you don’t want your Facebook page to appear as if it was thrown together, so you might want to consider hiring a graphic designer.

    A designer can help you create custom logos and other images. Plus, Facebook has its own version of HTML, known as FBML. A graphic designer can use FBML to make your page look sharp.

    To learn more about setting up a Facebook business page, including the design, read our article, The ABC’s of Creating a Facebook Business Page For Your Law Firm. If you are looking for help with your attorney Web marketing campaign, give us a call at 888.886.0939.

    Order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.

  • How can I make sure my law firms website isnt penalized by one of Googles next algorithm changes?

    Google created major waves on the Web, as it made significant changes to the algorithm used to rank websites. There were two modifications made, with the Google Panda being the update with the biggest impact.  Sites with low quality content were the ones hit the hardest by these changes.

    If you have followed the advice that we have always given – to create interesting content, and a lot of it – your law firm’s website shouldn’t have been impacted by the Google update.  The more relevant and educational content you have on your website, the better your chances of ranking well with the search engines and attracting your ideal clients.

    The algorithm changes are supposed to continue throughout 2011. To answer the original question – how can you make sure your website isn’t penalized? The answer is simple. Create high quality content and follow the advice of Matt Cutts of Google, try to make a website that users love.

    To learn more, read our articles:

    Contact us today at 888-886-0939 to learn more about our content writing for lawyers. Also, be sure to order a FREE copy of our report, 5 Reasons Why You Should Have A Blog BY NOW!

  • If I am getting a lot of traffic to my site, doesnt that mean that I have an effective attorney Web design?

    Not necessarily. The goal of creating and maintaining a website is to attract quality leads. You have to think of your website from a marketing perspective. It should be drawing in the types of cases you want. If it is not, you need to re-examine your current attorney Web design.

    In our article, My Website is Generating Traffic...Why Would I Need a New Attorney Web Design?, we talk about this subject in depth. For example, we discuss the factors that need to be incorporated into your website design, which will help you not only get Web traffic, but also convert those visitors into contacts. These components include relevant content, Web video and a free offer.

    If you are not getting quality leads from your website, contact a marketing specialist at our office today by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why is it so important to be able to make changes to my attorney website myself?

    To compete online, you have to add content continuously to your website. That means you should be creating new articles, frequently asked questions, blog posts and news updates on a regular basis. You should also be loading new video clips to your website as often as possible.

    If you have an attorney Web design that does not allow you to make these changes yourself, you are basically at the mercy of someone else. You will have to rely on your Web developer to make changes for you. That could take days, even weeks. Your competitors won’t be waiting around. They will be updating their websites on a regular basis, taking the top placements on Google and other search engines.

    Make sure your attorney Web design comes with an easy-to-use content management program that allows you to update your site as often as you would like.

    To learn about DSS, our propriety content management system designed with lawyers and other busy professionals in mind, contact us today at 888.886.0939 or fill out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • When it comes to a graphic on the top portion of my attorney website, which is better a picture of my office or my company logo?

    Neither! One of the biggest mistakes we see when it comes to attorney Web design has to do with the top third of the main page of the site. Too many lawyers waste this valuable space by including pictures of their logo, the inside of their office or even worse...the law firm’s name in BIG, BOLD LETTERS.

    Your attorney Web design needs to stand out from the rest. When people are searching for legal services online, they are clicking through a lot of websites. You don’t want to get lost in a sea of identical lawyer websites.

    When your potential clients land on your website, you only have seconds to grab their attention. You need to shout an effective message that is going to encourage them to stay on your website and even contact your office. Instead of wasting the top third of your Web page with some useless picture of your conference room with its mahogany bookshelves, incorporate an interesting headline and informative Web video. Not many attorneys are doing that with their websites.

    If you are ready to create a website that converts more visitors into contacts, contact our attorney Web marketing specialists today. We can be reached by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • How do I know if I have a good attorney Web design?

    To answer this question, we have to ask you a question: are you getting quality leads through your website? If the answer is “no,” then you probably don’t have a good attorney Web design.

    An effective attorney website is one that speaks directly to Web visitors and has the ability to capture leads. Too many law firm websites make the mistake of talking endlessly about how great they are and how many years they have been in business. These websites have boring content, no Web video and a lack of a call-to-action. If this sounds like your website, it is not too late to turn things around.

    At Foster Web Marketing, we know what it takes to create an attorney Web design that will convert prospects into contacts. We know the various elements involved in developing and maintaining a profitable website. Read our article, Extreme Makeover: Attorney Web Design Edition, for valuable tips on creating a great website.

    To learn more about our attorney website design services, contact us today at 888.886.0939.

    Be sure to order a FREE copy of the informative report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why should I get a web site with Foster Web Marketing?

    We will provide a customized design for you that is properly coded for the search engines. There are many amazing designers out there that can really make beautiful web pages. But most sacrifice the mission for the art. The mission for an attorney web design is to promote a contact from a visitor. That is the only thing that matters! It doesn't matter how pretty your web design is if it doesnt get you any business from it.

  • What is unique content?

    Unique content is the text on your web site that no one else has anywhere. Unique content is good while shared content (information that is found on others web sites) is bad for search engine optimization.  The search engines reward your web site for having new and fresh (unique) content such as blogs, new articles, FAQ's and library articles and penalizes a web site if it has the same content that is found on other web sites.  Foster Web Marketing will always provide unique content.

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