Very often when we tell attorneys that they need to add case results or case studies to their website, they are reluctant. Sometimes this is for good reasons, because their state bar doesn't allow it, but other times it is because they worry about confidentiality or think they just aren't that interesting. So we want to explain for all to know why we love case studies, and why you need them on your site.

Why post case studies / case results?

  1. Feed the search engines. Search engines like cases studies because they are usually packed with keywords. Think about it - if you write about a car accident case, you'll talk about specifics - broken bones, brain injury, property damage, uninsured motorists, insurance company problems - these are the keywords that will help your site rank high.
  2. Look like an authority. When you write about cases you've already handled, it shows prospective clients your experience. It also makes them feel more comfortable when they see that you have had prior successes.
  3. Familiarity breeds trust. If you have case results or studies that are similar to the client's own situation, the client will see that not only do you have experience, but you have relevant experience. That will help make them feel like they can trust you with their situation, since you were clearly successful with one similar to it.


Worried about confidentiality? You don't have to add the dollar amount if you don't want to, and you can alter details to protect your clients.


Get more website optimization tips by reading our book, Explode Your Practice Through Internet Marketing!

Tom Foster
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