Why Do Lawyers Need to Use YouTube?

It is a fact that lawyers are getting cases from the videos they have posted online. It is also a fact that people think lawyers are intimidating, untrustworthy, and overwhelming. You may not like to hear that, but it's the truth. Video is your chance to change their perception and, if done properly, encourage them to pick up the phone and call your office.


You have likely heard about the Google Panda update, which has recently hurt many websites that publish "spammy" content. Studies have shown that since the Google Panda update, sites like YouTube are up to 18% more visible in Google search results. 


Google is tracking the activity of visitors on your site and using that data to decide if it's worthy of top page ranking. How much time a user spends on your site is among the data they are tracking. Video is one of the best ways to keep visitors on your site longer. In addition to adding "Google juice" to your site, video builds trust with potential clients. Many of our clients note that when new clients come to their office, they feel like they already know each other because of their videos.


To learn more about how to get your firm found on YouTube and turn those viewers into clients, get a free hard copy of our book "The Small Business Guide to YouTube."