Why You Should Be Using YouTube for the Videos on Your Website

Hosting videos on YouTube can provide great benefits

Sometimes, a single video is worth more than a hundred lines of text—or even a handful of photographs. Videos immediately engage visitors, while also informing potential clients and giving them a peek into the personality and professionalism of your business. Now, add in the overwhelming popularity of YouTube with users of all kinds, and you have a match made in marketing heaven.

At Foster Web Marketing, we made the choice to move the hosting of our website videos to YouTube. For our clients and us, it made perfect sense to migrate our videos over to the most popular video-sharing site in the world.

If you’re still on the fence about it, though, here’s some information about what hosting your videos on YouTube can really do for your business. You might be surprised at just how many benefits come with making the switch!

5 Ways YouTube Hosting and Embedded Videos Benefit Your Law Firm

While it might have been laughable to host a professional video on YouTube not all that many years ago, the Web changes—and so should you. There are tons of reasons why you should consider hosting your practice’s videos on YouTube, but these 5 are probably the most important:

1. Popularity With Users

YouTube is a major Google property. It’s the second most popular search engine in the world, and it’s the third most visited site. YouTube is popular with both desktop and mobile users, and it’s gained and maintained incredible popularity with users of all kinds. YouTube reports that it sees more than a billion signed-in users every month—it doesn’t get much bigger than that!

At this point, everyone knows that you can learn just about anything on YouTube, and “how to” terms make up a high volume of searches on the site. From how to install kitchen cabinets to the symptoms of an illness to what to do after a car accident, people are overwhelmingly turning to YouTube first for answers and engaging information.

2. Flexibility for Your Law Firm

YouTube still offers a ton of funny cat videos and family bloopers, but it also has a professional side that’s increasingly taken advantage of by businesses both large and small. It’s all flexibility without a lot of fuss!

YouTube is free, so you can work it into any kind of marketing budget. It also offers a lot of ways to reach more people with your videos. Take a look at the options for making playlists, using paid ads, adding annotations, adding titles and descriptions, and adding captions and translations. You’ll also want to participate in the full extent of what the site has to offer by creating a channel, responding to comments and feedback, and uploading videos regularly.

That kind of flexibility is a big part of what makes YouTube a powerful way to drive more traffic to your site and boost your brand in the eyes of your potential clients.

3. Improved Visibility

The number of times a video has been embedded on outside websites is one of the many factors YouTube uses to rank videos. Embedding your YouTube videos on your site will help improve your “view” numbers, which will ultimately help to improve your YouTube visibility. The ability to embed your YouTube videos on your website is already convenient, and the visibility you gain in the process is a major bonus.

Ultimately, using YouTube means that you get more “oomph” out of every video you create for your website. Not sure how to embed a YouTube video on your site? Don’t worry. Scroll down now, or we’ll walk you through it at the end of this list.

4. Ease of Use

YouTube is familiar, intuitive, and easy to use. People of all ages are familiar with the site, know how to use it, and trust the brand.

YouTube is a great choice for video hosting because it makes it easy for you to add and optimize your videos, while also making it easy for new viewers to dig deeper, share what you have to say, or watch your other videos. If people love your video, they’re only a click away from sharing it with the world or reaching out to your business. It’s also mobile-device friendly, which is a huge bonus!

5. Unlimited Video Bandwidth

Do you have a video that’s going viral? No problem! YouTube can handle the sudden spikes and heavy traffic that a popular video brings, meaning that you don’t need to worry about downtime or being punished for making a great video. No matter how many people show up to watch, your video will be available and visible as the buzz about it increases. There’s also no limit on the number of videos you can upload.

How to Get the Embed Code for a Video Hosted on YouTube

Your users won’t have to stop using your website and go to YouTube to watch your videos. You can keep viewers right where they are by embedding the video on your website or in your marketing materials. It’s as simple as pasting a little snippet of code, which YouTube will prepare for you.

If you’re not sure how to get started, here are the instructions from Google Support for getting the embed code for a video:

  • Pull up the YouTube video you want to embed.
  • Under the video, click the word Share.
  • In the box that pops up, click on Embed.
  • A box will appear with a snippet of HTML code for you to copy. Copy the part that looks like this: https://www.youtube.com/embed/dBjogynVixo. The code at the end will obviously be different for your video.
  • Copy the code and paste it on your blog, on your website, or wherever you need it.

If you’re not sure how to use YouTube videos on your website or in DSS, give us a call at 888.886.0939.

Your videos should look great, feature engaging content, and be relevant to your practice and your potential clients’ needs. Need professionally shot videos that will wow your target audience? Our video team will come to you to create and shoot the kind of videos that capture attention. Learn more about our FWM on-site video packages.

Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Jim Folliard
Connect with me
Founder, Director, Cinematographer, Photographer & Editor


Blog Subscribe to our RSS Feed



Learn About Our Video Packages

Gearshift Video Studio

Creating excellent, compelling video content is proven to convert more leads and attract the attention of search engines and users. Learn more about our video packages.

Produce Video

A La Carte Videos

Have a breaking news piece, special announcement, or new topic you'd like to discuss in one or two videos? You can purchase custom voiceover or green screen videos starting at $350/video.

Please note, it's important to know what you really need before you decide on the video package that's right for you. We want you to get real value out of your video shoot, so we will work with you to provide a video analysis; this will tell us which video types your ideal clients are looking for so we can provide the most effective package. The costs indicated here are subject to change depending on your needs, but factor in custom video design and fully-produced videos that are optimized and loaded to your website and YouTube(FWM clients) or to YouTube (non-FWM clients).

Commercial Video Package

How can you reach a wide, even national audience to promote your law firm in a meaningful way? Commercials have long reigned as one of the most powerful tools for brand awareness. Why are they so effective? Because they're short! In an age where people lose interest fast, it's your chance at a quick, visual elevator pitch of your business. When done correctly, commercials are compelling enough to get viewers to contact you even long after they've seen them. There's a reason commercials are such a highlight of the Super Bowl – they can be entertaining or emotional, and either way, they leave the viewer with a strong impression of your brand. Today, commercials aren't just for TV, and you can widen your reach like never before on various social media platforms like YouTube and Facebook.

*Please Note: this $1,500.00 is a retainer. We will discuss your goals and develop a strategy in order to work within your budget for the overall cost of your commercial video package.

Green Screen Video Package

Your website needs to provide users with a great first impression, and what better way to do that than to welcome them? In our huge, in-house green screen studio, we can record video of you or a spokesmodel to welcome users to your site, answer frequently asked questions, or describe your services. We regularly have clients tell us, "I feel like I already know you!" because of our videos! Our green screen allows us to creatively edit your videos to integrate with your website design. If your site design changes down the road, we can update the video design while using the original recording.

On Location Video Shoot Package

On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at the environment in which you work, as well a sense of the culture in your office. On-location shoots are a great way to give prospective clients a look at the day-to-day of your organization, which puts people at ease. It also a great way to get compelling testimonial videos from real clients. Interested in shooting your own videos?While we're on site we can help you set up your very own green screen studio, train you to use it correctly, shoot, edit, and produce your videos! That way you can create videos whenever you want—even on a smaller budget. Breaking news moves quickly, and so should you. This works great for breaking news videos about hot topics relevant to your practice, as well as for shooting quick testimonial videos before clients leave your office.

Voice Over Video Package

Do you want low cost, high quality video on the fly? Voiceover is an excellent way to make a positive impact with minimal effort on your part. By taking high quality images relevant to your video content and recording a scripted voice over, you can create a powerful video, quickly. For the most minimal effort, you can hire a spokesmodel to record the voice for you. This is a great way to take advantage of breaking-news stories and appeal to those who are visual learners.