Sometimes, a single video is worth more than a hundred lines of text—or even a handful of photographs. Videos immediately engage visitors, while also informing potential clients and giving them a peek into the personality and professionalism of your business. Now, add in the overwhelming popularity of YouTube with users of all kinds, and you have a match made in marketing heaven.
At Foster Web Marketing, we made the choice to move the hosting of our website videos to YouTube. For our clients and us, it made perfect sense to migrate our videos over to the most popular video-sharing site in the world.
If you’re still on the fence about it, though, here’s some information about what hosting your videos on YouTube can really do for your business. You might be surprised at just how many benefits come with making the switch!
5 Ways YouTube Hosting and Embedded Videos Benefit Your Law Firm
While it might have been laughable to host a professional video on YouTube not all that many years ago, the Web changes—and so should you. There are tons of reasons why you should consider hosting your practice’s videos on YouTube, but these 5 are probably the most important:
1. Popularity with users
YouTube is a major Google property. It’s the second most popular search engine in the world, and it’s the third most visited site. YouTube is popular with both desktop and mobile users, and it’s gained and maintained incredible popularity with users of all kinds. YouTube reports that it sees more than a billion signed-in users every month—it doesn’t get much bigger than that!
At this point, everyone knows that you can learn just about anything on YouTube, and “how to” terms make up a high volume of searches on the site. From how to install kitchen cabinets to the symptoms of an illness to what to do after a car accident, people are overwhelmingly turning to YouTube first for answers and engaging information.
2. Flexibility for your law firm
YouTube still offers a ton of funny cat videos and family bloopers, but it also has a professional side that’s increasingly taken advantage of by businesses both large and small. It’s all flexibility without a lot of fuss!
YouTube is free, so you can work it into any kind of marketing budget. It also offers a lot of ways to reach more people with your videos. Take a look at the options for making playlists, using paid ads, adding annotations, adding titles and descriptions, and adding captions and translations. You’ll also want to participate in the full extent of what the site has to offer by creating a channel, responding to comments and feedback, and uploading videos regularly.
That kind of flexibility is a big part of what makes YouTube a powerful way to drive more traffic to your site and boost your brand in the eyes of your potential clients.
3. Improved visibility
The number of times a video has been embedded on outside websites is one of the many factors YouTube uses to rank videos. Embedding your YouTube videos on your site will help improve your “view” numbers, which will ultimately help to improve your YouTube visibility. The ability to embed your YouTube videos on your website is already convenient, and the visibility you gain in the process is a major bonus.
Ultimately, using YouTube means that you get more “oomph” out of every video you create for your website. Not sure how to embed a YouTube video on your site? Don’t worry. Scroll down now, or we’ll walk you through it at the end of this list.
4. Ease of use
YouTube is familiar, intuitive, and easy to use. People of all ages are familiar with the site, know how to use it, and trust the brand.
YouTube is a great choice for video hosting because it makes it easy for you to add and optimize your videos, while also making it easy for new viewers to dig deeper, share what you have to say, or watch your other videos. If people love your video, they’re only a click away from sharing it with the world or reaching out to your business. It’s also mobile-device friendly, which is a huge bonus!
5. Unlimited video bandwidth
Do you have a video that’s going viral? No problem! YouTube can handle the sudden spikes and heavy traffic that a popular video brings, meaning that you don’t need to worry about downtime or being punished for making a great video. No matter how many people show up to watch, your video will be available and visible as the buzz about it increases. There’s also no limit on the number of videos you can upload.
How to Get the Embed Code for a Video Hosted on YouTube
Your users won’t have to stop using your website and go to YouTube to watch your videos. You can keep viewers right where they are by embedding the video on your website or in your marketing materials. It’s as simple as pasting a little snippet of code, which YouTube will prepare for you.
If you’re not sure how to get started, here are the instructions from Google Support for getting the embed code for a video:
- Pull up the YouTube video you want to embed.
- Under the video, click the Share icon, which looks like this.
- Click Embed.
- A box will appear with a snippet of HTML code for you to copy.
- Copy the code and paste it on your blog, on your website, or wherever you need it.
If you’re not sure how to use YouTube videos on your website or in DSS, give us a call at 888.886.0939.
Your videos should look great, feature engaging content, and be relevant to your practice and your potential clients’ needs. Need professionally shot videos that will wow your target audience? Our video team will come to you to create and shoot the kind of videos that capture attention. Learn more about our FWM on-site video packages.