“Bad” Links Are Bad for Attorney SEO
Spammy links, paid links, and other unnatural or irrelevant links are what you want to avoid—and Google’s ranking of such sites can be a good indicator of whether it is a bad link opportunity. Most of the time, these sites are obvious attempts to trick search engine crawlers. They probably feature very little content or just an endless list of links.
What Are “Good” Links?
Good links are those that come from quality pages that are relevant to your lawyer website. Links from big media sites, universities, and other reputable pages have a positive impact on your attorney SEO, and they also rank very highly with Google.
However, if you are offered a link from a site that has a lower PageRank, take a moment to look into it before you refuse it outright. Is the site reputable? Is it full of great content? Is it related to what you do and helpful to your potential clients? If you can say yes to these questions, then you shouldn’t worry too much about its mediocre PageRank—especially if you already have a wealth of high authority links to your website.