Donald graduated from the University of Maryland-College Park with a BA in criminal justice and a minor in communications and rhetoric. After landing an internship with a local DC record label, Donald found his lane in marketing which led to him creating a local music and entertainment website.
After spending a few years as a high school football coach, Donald jumped back headfirst into social media management. He had the pleasure of optimizing the digital presence for multiple small to medium businesses in a variety of industries including health and beauty, food and beverage, waste management, and more.
In 2019, Donald began his own digital marketing consulting agency to focus on more strategic ways to achieve a client’s overall digital marketing goals. His subsequent success in helping businesses reach new customers, increase qualified leads, and improve consumer engagement led to an opportunity as a digital marketing specialist for Southern Management’s hospitality division.
Donald’s drive for marketing derives from his curiosity about consumer behaviors. Understanding how to grab attention on a particular platform or medium is only half the battle—you must also know what will get people to jump into action.
Donald now brings all his passion, knowledge, and skills to Foster Web Marketing as a Senior Digital Marketing Strategist. He looks to continue to build client confidence and deliver stellar results.
Learn More About Donald
Having to create digital marketing campaigns for the travel and tourism industry throughout the COVID-19 pandemic would truly end up being a blessing in disguise. Donald found a renewed love for storytelling and a new understanding of building consumer trust.
Donald was a JUCO All American in Track and walked on as a wide receiver at the University of Maryland. His love for sports is only rivaled by his love for music. To land a Super Bowl ad placement would be a dream come true.
What You Might Find Interesting About Donald
Donald believes the revolution that was born from the creation of Napster will pale in comparison to what will come from the innovations currently happening in the Web3 and cryptocurrency spaces.