Want to Build Trust & Connect With Your Perfect Client? Content Is King
Regularly adding content to your website will get you noticed by search engines and readers, but thin, boring content will get you noticed for the wrong reasons. Bolster your content with quality library articles, blogs posts, FAQs, and new offer pages written by our professional team of writers. Don't let your competitors get a leg up by having better content than you. Take a look at the different options below:
Library Articles: $350
Library articles provide readers with “evergreen” content—content that is relevant to your business, barely changes over time (so it is always relevant to your clients and potential clients), or zeroes in on specific aspects of a practice area and sustains its “SEO juice” over time. They serve as foundational pieces that provide informed and well-developed facts and ideas on topics relevant to your practice areas that help your clients and potential clients understand basic, critical information.
Blog Posts: $250
Blogs cover almost any topic related to your business, from news to tips to changing laws and policies. Ultimately, the idea is to create “snackable” pieces of content that are a little more casual and keep people engaged and coming back for more. Copy that is relevant to current events is more equipped to accomplish that.
These pieces can enhance your connection to your community, and give you a voice of reason when it comes to current events. This will help keep your followers and website visitors in the loop and improve the trust they have in you.
Frequently Asked Questions (FAQs) are the perfect way to provide readers with answers to the most common questions about your industry, business, or practice areas. By answering the questions your clients are asking on a frequent basis, you can establish yourself as an authority on the subject and, in turn, gain the trust of your readers. Offering the answers to common questions on your website can also save you a lot of time during intake because clients can immediately get what they need online
Offer Pages: $200
While blogs and supporting content play a major role in bringing people to your website, landing pages are on a mission to convince your perfect clients to take action. Landing pages for your books and offers allow you to address your potential clients’ specific pain points, connect your offer to those needs, and encourage readers to take that next step—download your offer.
Once someone has filled out your request form, they will be sent to a thank-you page that reaffirms their decision to reach out. They will receive a thank-you email that lets them know you’re there for them and appreciate their interest.